Wilkinson Companies Web Content Strategist
Website:
- Updates to events, pies, location promotions, community involvement links,
- Answering customer review.
- Vendor mobile coupons links updated as needed.
- Recap monthly the analytics results to leadership with suggested campaigns.
- Update Wilk Dev and Wilk Fuel pages as needed.
Manage the E-commerce Store:
- Create/Design an E Commerce store.
- Manage the operations of this online store with the specialist help.
Fat Dog/Time Savers SMS Bursts:
- Create SMS bursts with promotional campaigns daily/weekly.
- Recap monthly the analytics results to leadership with suggested campaign.
Fat Dogs/Time Savers Email Bursts:
- Create Email bursts with promotional campaigns daily/weekly.
- Recap monthly the analytics results to leadership with suggested campaign.
Formulating Sales Driving Promotional Campaigns:
- Creating promotion campaigns and partnering with Marketing team on details.
- Partnering with Ben as needed for campaign posts.
- Partnering with Ben for graphics to be designed for store placements.
Fat Dogs App:
- Place ads on each location's app notifications.
- Utilize the Geo fence as needed and the location button.
- Review and recap monthly the analytics to leadership with suggestions.
Nebraska Grow Contact:
- Continued communication with Neb Grow committee and facilitate its benefits.
- Facilitate the State Fair shop of Fat Dog merchandise.
- Partner with Fat Dog & Time Saver leadership to grow Nebraska members product.
Marketing Calendar:
- Schedule and plan promotions and events with marketing team.
- Use this Calendar to communicate promotional timelines and recap results for future events.
Stretch Assignments:
IT Support:
- Partner with Veriphone for scheduled software updat es.
- Manage Raspberry Pies in all locations for scheduled advertising.
- Manage the Blue Stem dashboard for alerts.
- S2K support for promotional events/sku detail.
This position will report to the President of Travel Centers.
The IT portion of responsibilities will be a partnership with the VP of Travel Centers. Participate in monthly meeting sin person w/President of Travel Centers.
Participate in Quarterly meeting with entire Marketing and Brand team.