Advertising Specialist II Salary in Virginia

The Advertising Specialist II analyzes stakeholder requirements and defines objectives for advertising. Responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Being an Advertising Specialist II organizes assigned project tasks and timelines that ensure on-time delivery of projects. Develops audience targeting and strategy. In addition, Advertising Specialist II incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. Being an Advertising Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as an Advertising Specialist II typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)

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