The salary of a Brand Marketing/Research Analyst IV in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Brand Marketing/Research Analyst IV in the United States is $134,700. Salary.com reports that pay typically ranges from $124,000 to $149,400, with most professionals earning between $114,258 and $162,784.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $149,400 | $12,450 | $2,873 | $72 |
| Average | $134,700 | $11,225 | $2,590 | $65 |
| 25th Percentile | $124,000 | $10,333 | $2,385 | $60 |
An entry-level Brand Marketing/Research Analyst IV with less than 1 year of experience earns about $129,110. With 1-2 years of experience, the average salary increases to $129,909. For 2-4 years of experience, the pay typically rises to $130,707. Senior-level professionals with 5-8 years of experience earn around $132,784, and those with over 8 years of experience can expect an average of $139,527.
| Levels | Salary |
|---|---|
| Entry Level Brand Marketing/Research Analyst IV | $129,110 |
| Intermediate Level Brand Marketing/Research Analyst IV | $129,909 |
| Senior Level Brand Marketing/Research Analyst IV | $130,707 |
| Specialist Level Brand Marketing/Research Analyst IV | $132,784 |
| Expert Level Brand Marketing/Research Analyst IV | $139,527 |
| Entry Level | 4% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 1% |
| Experienced | 4% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Brand Marketing/Research Analyst IV compensation over the past six years. For example, the median salary increased from $116,386 in 2023 to approximately $116,570 in 2024. (For a detailed analysis of Brand Marketing/Research Analyst IV salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Brand Marketing/Research Analyst IV information for you to search for. Click on search button below to see Brand Marketing/Research Analyst IV job openings or enter a new job title here.
Here are companies hiring for Brand Marketing/Research Analyst IV and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $134,700 | 72.6% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $10,305 | 5.6% | ||
| 401K/403B | $5,657 | 3.0% | ||
| Disability | $2,694 | 1.5% | ||
| Healthcare | $8,352 | 4.5% | ||
| Pension | $7,274 | 3.9% | ||
| Time Off | $16,578 | 8.9% | ||
| Total Compensation | $185,560 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| Bachelors | 24.5% |
| Masters | 74.5% |
| Doctorate | 1.0% |
What Am I Worth?
Marketing analysts typically remain in their roles for 1-4 years before advancing to senior positions such as marketing manager, senior marketing analyst, or digital marketing manager. Salaries for these roles can range from a minimum of $126,600 to a maximum of $157,000, with a mid-salary of $141,200, reflecting the increased responsibilities and expertise required.
Market Research Analysts may experience stress due to tight deadlines, data accuracy demands, and evolving market trends. With salaries ranging from $126,600 to $157,000, it's essential to manage stress effectively by prioritizing tasks, maintaining clear communication with stakeholders, and regularly reviewing workload and expectations to ensure a balanced work environment.
Research analysts in brand marketing can earn competitive salaries. The minimum salary is $126,600, with a mid-range salary of $141,200, and the maximum reaching $157,000. This indicates that brand marketing/research analysts generally make significantly more than the average market research analyst, reflecting their specialized skills and expertise.
To become a market research analyst, you typically need a bachelor's degree in market research or a related field such as business, communications, or social sciences. Important coursework includes statistics, research methods, and marketing. Salaries for this role range from $126,600 to $157,000, with a median salary of $141,200.
In the USA, a Brand Marketing/Research Analyst earns between $126,600 and $157,000 annually, with a median salary of $141,200. This translates to a monthly pay range of approximately $10,550 to $13,083, with the midpoint being around $11,767.
As of now, the average annual salary for a Brand Marketing/Research Analyst in the United States ranges from $126,600 to $157,000, with a midpoint of $141,200. This translates to approximately $60.83 to $75.48 per hour, or $2,055 to $3,083 per week, depending on experience and specific job responsibilities.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
