Digital and E-commerce Marketing Analyst II Salary in Connecticut

The Digital and E-commerce Marketing Analyst II coordinates digital assets and performs quality checks to maintain accurate product data. Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Being a Digital and E-commerce Marketing Analyst II tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. In addition, Digital and E-commerce Marketing Analyst II maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Being a Digital and E-commerce Marketing Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Digital and E-commerce Marketing Analyst II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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