How much does an Advertising Director make in Massachusetts? The average Advertising Director salary in Massachusetts is $205,358 as of February 26, 2024, but the range typically falls between $187,807 and $227,664. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Advertising Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Advertising Director Salary $171,828 MA February 26, 2024
25th Percentile Advertising Director Salary $187,807 MA February 26, 2024
50th Percentile Advertising Director Salary $205,358 MA February 26, 2024
75th Percentile Advertising Director Salary $227,664 MA February 26, 2024
90th Percentile Advertising Director Salary $247,972 MA February 26, 2024
25% $187,807 10% $171,828 90% $247,972 75% $227,664 $205,358 50%(Median) Didn’t find job title? Click
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What skills does an Advertising Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Presentation: Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.

2.

Sales Process: Designing and implementing repeatable steps that a salesperson takes to move a prospect from an early-stage lead to a closed customer.

3.

Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Presentation 3.28%
Sales Process 1.28%
Digital Marketing 2.55%
Others 92.89%

Job Description for Advertising Director

Advertising Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Advertising Director in Massachusetts

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Location Avg. Salary Date Updated
Location Attleboro, MA Avg. Salary $198,695 Date Updated February 26, 2024
Location Barnstable, MA Avg. Salary $200,835 Date Updated February 26, 2024
Location Fitchburg, MA Avg. Salary $201,178 Date Updated February 26, 2024
Location Hyannis, MA Avg. Salary $200,139 Date Updated February 26, 2024
Location Leominster, MA Avg. Salary $198,690 Date Updated February 26, 2024
Location Malden, MA Avg. Salary $212,604 Date Updated February 26, 2024
Location Methuen, MA Avg. Salary $201,527 Date Updated February 26, 2024
Location Newton, MA Avg. Salary $212,604 Date Updated February 26, 2024
Location Revere, MA Avg. Salary $212,604 Date Updated February 26, 2024
Location Weymouth, MA Avg. Salary $206,056 Date Updated February 26, 2024

Career Path for Advertising Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Advertising Director, the first career path typically progresses to Top Advertising Executive.

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Jobs with a similar salary range to Advertising Director : Campaign Executive

Advertising Director Salary in Massachusetts
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