Marketing Media Buying Specialist III Salary in Kentucky

The Marketing Media Buying Specialist III coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Marketing Media Buying Specialist III negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Marketing Media Buying Specialist III collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Marketing Media Buying Specialist III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a Marketing Media Buying Specialist III typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

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