HealthDrive
DALLAS, TX
Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
75th Percentile | $176,900 | $14,742 | $3,402 | $85 |
Average | $157,500 | $13,125 | $3,029 | $76 |
25th Percentile | $140,000 | $11,667 | $2,692 | $67 |
An entry-level PR Director with under 1 year experience makes about $149,755. With less than 2 years of experience, a mid-level PR Director makes around $150,606. After 2-4 years, the PR Director pay rises to about $152,593. Those senior PR Director with 5-8 years of experience earn roughly $154,863, and those PR Director having 8 years or more experience are expected to earn about $159,119 on average.
Levels | Salary |
---|---|
Entry Level PR Director | $149,755 |
Intermediate Level PR Director | $150,606 |
Senior Level PR Director | $152,593 |
Specialist Level PR Director | $154,863 |
Expert Level PR Director | $159,119 |
Entry Level | 5% |
Mid Level | 4% |
Senior Level | 3% |
Top Level | 2% |
Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Crisis Communications: Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”
Internal Communications: Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.
Skill | Salary | Demand |
---|---|---|
Project Management
|
$166,950 |
6%
|
Collaboration
|
$166,950 |
6%
|
Media Relations
|
$166,950 |
6%
|
Leadership
|
$165,375 |
5%
|
Initiative
|
$165,375 |
5%
|
Presentation
|
$163,800 |
4%
|
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