upper level job

How much does a PR Director make?

As of December 01, 2024, the average annual pay of PR Director in Mobile, AL is $150,700. While Salary.com is seeing that PR Director salary in Mobile, AL can go up to $186,043 or down to $118,604, but most earn between $133,900 and $169,200. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of PR Director in the United States.

PR Director Salaries by Percentile
Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $169,200 $14,100 $3,254 $81
Average $150,700 $12,558 $2,898 $72
25th Percentile $133,900 $11,158 $2,575 $64

Average Salary

25% $133,900 10% $118,604 90% $186,043 75% $169,200 $150,700 50%(Median) Didn’t find job title? Click
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View PR Director Salary by Hour, Week, Month, Year

Salary.com provides you with accurate and diversified PR Director salary data based on specialized databases to help you get a fairer salary. Click the switch button below to see more details about PR Director hourly pay, weekly pay, monthly pay and so on.

Last Updated on December 01, 2024
Last Updated on December 01, 2024
Levels Salary
Entry Level PR Director $143,719
Intermediate Level PR Director $144,465
Senior Level PR Director $146,207
Specialist Level PR Director $148,197
Expert Level PR Director $151,863
$143,719 0 yr
$144,465 < 2 yrs
$146,207 2-4 yrs
$148,197 5-8 yrs
$151,863 > 8 yrs
Last Updated on December 01, 2024
Entry Level 5%
Mid Level 4%
Senior Level 3%
Top Level 2%
Experienced 1%
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Last Updated on December 01, 2024

Job Openings of PR Director

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Cost of Living In Mobile, AL

Cost of Living in Mobile , AL is
-2.7% Lower
than the National Average
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.

Best-Paid Skills and Qualifications for PR Director

What skills does a PR Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Crisis Communications: Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”

3.

Internal Communications: Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.

Leadership 9.01%
Crisis Communications 1.71%
Internal Communications 0.95%
Others 88.33%
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What skills can make your compensation higher?
Mastering certain skills can make the compensation of a PR Director higher. Salary.com's Real-time Job Posting Salary Data provides you the latest highly compensated skills to help you get a higher pay. For example, if you master Government Relations, you can get a 12% salary raise. If you are good at Strategic Thinking, your salary will increase by 10%. If you are expert in Client Service, your salary will rise by 10%.
Skill Salary Demand
Government Relations
$168,784
12%
Strategic Thinking
$165,770
10%
Client Service
$165,770
10%
Internal Communications
$164,263
9%
Strategic Communication
$164,263
9%
Building Relationships
$162,756
8%
Last Updated on December 01, 2024

About Our Data

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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The average salary for a PR Director is $150,700 per year in Mobile, AL, updated at December 01, 2024.
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