How much does a Product/Brand Marketing Analyst IV make hourly in the United States? The average hourly wage for a Product/Brand Marketing Analyst IV in the United States is $66 as of February 26, 2024, but the range typically falls between $59 and $73. Hourly rate can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Product/Brand Marketing Analyst IV Salaries by Percentile
Percentile Hourly Pay Rate Location Last Updated
10th Percentile Product/Brand Marketing Analyst IV Salary $53 US February 26, 2024
25th Percentile Product/Brand Marketing Analyst IV Salary $59 US February 26, 2024
50th Percentile Product/Brand Marketing Analyst IV Salary $66 US February 26, 2024
75th Percentile Product/Brand Marketing Analyst IV Salary $73 US February 26, 2024
90th Percentile Product/Brand Marketing Analyst IV Salary $80 US February 26, 2024
25% $59 10% $53 90% $80 75% $73 $66 50%(Median) Didn’t find job title? Click
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What skills does a Product/Brand Marketing Analyst IV need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Collaboration: Works cooperatively and shares ideas with coworkers and managers to achieve common goals and objectives.

2.

Life Insurance: Life Insurance can be defined as a contract between an insurance policy holder and an insurance company, where the insurer promises to pay a sum of money in exchange for a premium, upon the death of an insured person or after a set period

3.

Product Development: Overseeing the creation of new products or improvement of the performance, cost, or quality of existing products to achieve business goals.

Collaboration 7.81%
Life Insurance 0.52%
Product Development 2.08%
Others 89.59%

Job Description for Product/Brand Marketing Analyst IV

Product/Brand Marketing Analyst IV prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Marketing Analyst IV partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Marketing Analyst IV utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. The Product/Brand Marketing Analyst IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Product/Brand Marketing Analyst IV typically requires 7+ years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Product/Brand Marketing Analyst IV

Career Path for Product/Brand Marketing Analyst IV

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Product/Brand Marketing Analyst IV, the first career path typically starts with a Category Manager position, and then Top Category Management Executive.

The second career path typically progresses to Managed Care Marketing Manager.

The third career path typically progresses to Media Product Development Manager.

Additionally, the fourth career path typically starts with a Product/Brand Marketing Analyst V position, and then progresses to Product/Brand Marketing Analyst VI.

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Product/Brand Marketing Analyst IV salary varies from city to city. Compared with national average salary of Product/Brand Marketing Analyst IV, the highest Product/Brand Marketing Analyst IV salary is in San Francisco, CA, where the Product/Brand Marketing Analyst IV salary is 25.0% above. The lowest Product/Brand Marketing Analyst IV salary is in Miami, FL, where the Product/Brand Marketing Analyst IV salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total hourly compensation opportunity for a Product/Brand Marketing Analyst IV, hourly wage plus other pay elements

Average Hourly Wage

Core compensation

 
 
 
59
73
66

Average Total Hourly Cash Compensation

Includes base and short-term incentives

 
 
 
64
82
72
These charts show the average hourly wage (core compensation), as well as the average total hourly cash compensation for the job of Product/Brand Marketing Analyst IV in the United States. The average hourly rate for Product/Brand Marketing Analyst IV ranges from $59 to $73 with the average hourly pay of $66. The total hourly cash compensation, which includes base and short-term incentives, can vary anywhere from $64 to $82 with the average total hourly cash compensation of $72.
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How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

59
73

 

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Skills associated with Product/Brand Marketing Analyst IV: Competitor Analysis, Campaign Management, Demand Generation, Marketing Strategy ...More

Jobs with a similar salary range to Product/Brand Marketing Analyst IV : Product Operations Specialist, Manager, Product Specialist

Salary estimation for Product/Brand Marketing Analyst IV at companies like : Double Tree Hotel University, Usarec New York City Battalion, Data Pipeline Systems Inc

Jobs with a similar salary range to Product/Brand Marketing Analyst IV : Senior Marketing Strategist

Product/Brand Marketing Analyst IV Salary in United States
Product/Brand Marketing Analyst IV Salary Graph, Regional Distribution and Summary