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How much does a SEM/SEO Strategist make in the United States? The average SEM/SEO Strategist salary in the United States is $72,090 as of March 26, 2024, but the range typically falls between $62,890 and $82,290. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

SEM/SEO Strategist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile SEM/SEO Strategist Salary $54,514 US March 26, 2024
25th Percentile SEM/SEO Strategist Salary $62,890 US March 26, 2024
50th Percentile SEM/SEO Strategist Salary $72,090 US March 26, 2024
75th Percentile SEM/SEO Strategist Salary $82,290 US March 26, 2024
90th Percentile SEM/SEO Strategist Salary $91,577 US March 26, 2024
25% $62,890 10% $54,514 90% $91,577 75% $82,290 $72,090 50%(Median) Didn’t find job title? Click
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Job Description

The SEM/SEO Strategist analyzes data and runs testing to identify trends and create a more optimized campaign. Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Being a SEM/SEO Strategist uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. In addition, SEM/SEO Strategist typically requires a bachelor's degree. Typically reports to a manager. Being a SEM/SEO Strategist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a SEM/SEO Strategist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Job Openings for SEM/SEO Strategist

Career Path for this job

  1. This Job:

    SEM/SEO Strategist

    2 - 4 years experience
    Bachelor's Degree

  2. Up a level:

    Marketing PPC/SEM Senior Specialist

    4 - 7 years experience
    Bachelor's Degree

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62890
82290
72090

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64290
86090
73590
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of SEM/SEO Strategist in the United States. The base salary for SEM/SEO Strategist ranges from $62,890 to $82,290 with the average base salary of $72,090. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $64,290 to $86,090 with the average total cash compensation of $73,590.
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