As of December 01, 2024, the average annual pay of Social Media Manager in Kansas City, MO is $115,170. While Salary.com is seeing that Social Media Manager salary in Kansas City, MO can go up to $140,751 or down to $88,749, but most earn between $101,340 and $128,560. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Manager in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $128,560 | $10,713 | $2,472 | $62 |
| Average | $115,170 | $9,598 | $2,215 | $55 |
| 25th Percentile | $101,340 | $8,445 | $1,949 | $49 |
An entry-level Social Media Manager with under 1 year experience makes about $109,430. With less than 2 years of experience, a mid-level Social Media Manager makes around $110,046. After 2-4 years, the Social Media Manager pay rises to about $111,483. Those senior Social Media Manager with 5-8 years of experience earn roughly $113,125, and those Social Media Manager having 8 years or more experience are expected to earn about $115,954 on average.
| Levels | Salary |
|---|---|
| Entry Level Social Media Manager | $109,430 |
| Intermediate Level Social Media Manager | $110,046 |
| Senior Level Social Media Manager | $111,483 |
| Specialist Level Social Media Manager | $113,125 |
| Expert Level Social Media Manager | $115,954 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 2% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Social Media Management: Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
| Skill | Salary | Demand |
|---|---|---|
|
Innovation
|
$120,929 |
5%
|
|
Social Marketing
|
$119,777 |
4%
|
|
Leadership
|
$119,777 |
4%
|
|
Presentation
|
$119,777 |
4%
|
|
Analysis
|
$118,625 |
3%
|
|
Initiative
|
$118,625 |
3%
|
