The salary of an Advertising Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of December 01, 2024, the average annual pay of Advertising Director in the United States is $192,993. While Salary.com is seeing that Advertising Director salary in the US can go up to $232,990 or down to $161,517, but most earn between $176,517 and $213,929. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Advertising Director in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $213,929 | $17,827 | $4,114 | $103 |
| Average | $192,993 | $16,083 | $3,711 | $93 |
| 25th Percentile | $176,517 | $14,710 | $3,395 | $85 |
As of December 01, 2024, Salary.com is seeing that an entry-level Advertising Director with under 1 year experience makes about $185,922. With less than 2 years of experience, a mid-level Advertising Director makes around $186,656. After 2-4 years, the Advertising Director pay rises to about $189,104. Those senior Advertising Director with 5-8 years of experience earn roughly $192,042, and those Advertising Director having 8 years or more experience is expected to earn about $197,328 on average.
| Levels | Salary |
|---|---|
| Entry Level Advertising Director | $185,922 |
| Intermediate Level Advertising Director | $186,656 |
| Senior Level Advertising Director | $189,104 |
| Specialist Level Advertising Director | $192,042 |
| Expert Level Advertising Director | $197,328 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 0% |
| Experienced | 2% |
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of December 01, 2024, the average yearly salary of Advertising Director is $212,872 in California and in Massachusetts, the average annual salary goes to $209,977. While in New Jersey, an Advertising Director earns $211,521 per year.
What Am I Worth?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of December 01, 2024, the average yearly salary of Advertising Director in San Francisco, CA is $241,242 and in New York, NY, the average annual salary goes to $225,416. While an Advertising Director earns $216,345 per year in Boston, MA.
For those exploring the changing dynamics of Advertising Director salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of December 01, 2024, our research highlights a notable shift in Advertising Director compensation over the past six years. For instance, the median salary has moved from $179,477 in 2023 to about $179,859 in 2024 (for a comprehensive analysis of Advertising Director salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Salary.com job board provides millions of Advertising Director information for you to search for. Click on search button below to see Advertising Director job openings or enter a new job title here.
Here are companies hiring for Advertising Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $192,993 | 63.5% | ||
| Bonus | $34,315 | 11.3% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,749 | 4.5% | ||
| 401K/403B | $9,547 | 3.1% | ||
| Disability | $4,546 | 1.5% | ||
| Healthcare | $8,352 | 2.7% | ||
| Pension | $12,275 | 4.0% | ||
| Time Off | $27,976 | 9.2% | ||
| Total Compensation | $303,754 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.9% |
| High School | 7.9% |
| Associates | 7.2% |
| Bachelors | 64.2% |
| Masters | 19.5% |
What Am I Worth?
The average annual salary of Advertising Director is $192,993. In case you are finding an easy salary calculator, the average hourly pay of Advertising Director is $93; the average weekly pay of Advertising Director is $3,711; the average monthly pay of Advertising Director is $16,083.
An Advertising Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an Advertising Director earns the most in San Jose, CA, where the annual salary of an Advertising Director is $242,206.
The highest pay for Advertising Director is $232,990.
The lowest pay for Advertising Director is $161,517.
Advertising Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Presentation: Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Sales Process: Designing and implementing repeatable steps that a salesperson takes to move a prospect from an early-stage lead to a closed customer.
