How much does an Advertising Director make in Worcester, MA? The average Advertising Director salary in Worcester, MA is $199,131 as of February 26, 2024, but the range typically falls between $182,112 and $220,761. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Advertising Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Advertising Director Salary $166,618 Worcester,MA February 26, 2024
25th Percentile Advertising Director Salary $182,112 Worcester,MA February 26, 2024
50th Percentile Advertising Director Salary $199,131 Worcester,MA February 26, 2024
75th Percentile Advertising Director Salary $220,761 Worcester,MA February 26, 2024
90th Percentile Advertising Director Salary $240,453 Worcester,MA February 26, 2024
25% $182,112 10% $166,618 90% $240,453 75% $220,761 $199,131 50%(Median) Didn’t find job title? Click
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Check out Advertising Director jobs in Worcester, Massachusetts

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What skills does an Advertising Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Presentation: Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.

2.

Sales process: Designing and implementing repeatable steps that a salesperson takes to move a prospect from an early-stage lead to a closed customer.

3.

Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Presentation 0.05%
Sales process 0.02%
Digital Marketing 0.04%
Others 99.89%

Job Description for Advertising Director

Advertising Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Career Path for Advertising Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Advertising Director, the first career path typically progresses to Top Advertising Executive.

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Advertising Director salary varies from city to city. Compared with national average salary of Advertising Director, the highest Advertising Director salary is in San Francisco, CA, where the Advertising Director salary is 25.0% above. The lowest Advertising Director salary is in Miami, FL, where the Advertising Director salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for an Advertising Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
182112
220761
199131

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
208748
265433
234535
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Advertising Director in Worcester, MA. The base salary for Advertising Director ranges from $182,112 to $220,761 with the average base salary of $199,131. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $208,748 to $265,433 with the average total cash compensation of $234,535.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

182112
220761

 

Step 3 of 3

How much should you be paid?

About Worcester, Massachusetts    Worcester has a total area of 38.6 square miles (100 km2), 37.6 square miles (97 km2) of land and 1.0 square mile (2.6 km2) (roughly 2.59%) of water. ....More

Worcester, Massachusetts  area prices were up 1.6% from a year ago    View the Cost of Living in Worcester, Massachusetts

Advertising Director Salary in popular cities: BostonSpringfieldLowell

Skills associated with Advertising Director: Media Planning, Marketing Communications, Marketing Strategy, Agency Management ...More

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