The salary of a Digital Marketing Analyst II in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Digital Marketing Analyst II in the United States is $77,997. Salary.com reports that pay typically ranges from $70,544 to $86,692, with most professionals earning between $63,758 and $94,607.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $86,692 | $7,224 | $1,667 | $42 |
| Average | $77,997 | $6,500 | $1,500 | $37 |
| 25th Percentile | $70,544 | $5,879 | $1,357 | $34 |
An entry-level Digital Marketing Analyst II with less than 1 year of experience earns about $74,988. With 1-2 years of experience, the average salary increases to $75,219. For 2-4 years of experience, the pay typically rises to $78,245. Senior-level professionals with 5-8 years of experience earn around $82,280, and those with over 8 years of experience can expect an average of $82,569.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Analyst II | $74,988 |
| Intermediate Level Digital Marketing Analyst II | $75,219 |
| Senior Level Digital Marketing Analyst II | $78,245 |
| Specialist Level Digital Marketing Analyst II | $82,280 |
| Expert Level Digital Marketing Analyst II | $82,569 |
| Entry Level | 4% |
| Mid Level | 4% |
| Senior Level | 0% |
| Top Level | 5% |
| Experienced | 6% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Digital Marketing Analyst II compensation over the past six years. For example, the median salary increased from $71,384 in 2023 to approximately $71,873 in 2024. (For a detailed analysis of Digital Marketing Analyst II salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Digital Marketing Analyst II information for you to search for. Click on search button below to see Digital Marketing Analyst II job openings or enter a new job title here.
Here are companies hiring for Digital Marketing Analyst II and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $77,997 | 67.6% | ||
| Bonus | $3,346 | 2.9% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $6,223 | 5.4% | ||
| 401K/403B | $3,416 | 3.0% | ||
| Disability | $1,627 | 1.4% | ||
| Healthcare | $8,352 | 7.2% | ||
| Pension | $4,393 | 3.8% | ||
| Time Off | $10,011 | 8.7% | ||
| Total Compensation | $115,366 | 100% | ||
The average annual salary of Digital Marketing Analyst II is $77,997. In case you are finding an easy salary calculator, the average hourly pay of Digital Marketing Analyst II is $37; the average weekly pay of Digital Marketing Analyst II is $1,500; the average monthly pay of Digital Marketing Analyst II is $6,500.
A Digital Marketing Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Analyst II earns the most in San Jose, CA, where the annual salary of a Digital Marketing Analyst II is $97,887.
The highest pay for Digital Marketing Analyst II is $94,607.
The lowest pay for Digital Marketing Analyst II is $63,758.
Digital Marketing Analyst II supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst II develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst II collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Digital Marketing Analyst II typically requires 2 -4 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Digital Advertising: Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
