How much does a Digital Marketing Analyst II make in the United States? The average Digital Marketing Analyst II salary in the United States is $77,524 as of October 01, 2024, but the range typically falls between $69,801 and $87,180. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Digital Marketing Analyst II Salary in the United States
Change Country
Digital Marketing Analyst II Salary
Digital Marketing Analyst II Salaries by Percentile
| Percentile | Salary | Location | Last Updated |
| 10th Percentile Digital Marketing Analyst II Salary | $62,769 | US | October 01, 2024 |
| 25th Percentile Digital Marketing Analyst II Salary | $69,801 | US | October 01, 2024 |
| 50th Percentile Digital Marketing Analyst II Salary | $77,524 | US | October 01, 2024 |
| 75th Percentile Digital Marketing Analyst II Salary | $87,180 | US | October 01, 2024 |
| 90th Percentile Digital Marketing Analyst II Salary | $95,972 | US | October 01, 2024 |
Change Search Criteria
- View Hourly Wages
-
Select State
-
Select City
-
Choose Similar Job
-
Pick Related Category
- View Cost of Living in Major Cities
What skills does a Digital Marketing Analyst II need?
Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
1.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
2.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
3.
Digital Advertising: Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.
What skills can make your compensation higher?
Mastering certain skills can make the compensation of a Digital Marketing Analyst II higher. Salary.com's Real-time Job Posting Salary Data provides you the latest highly compensated skills to help you get a higher pay. For example, if you master Consulting, you can get a 4% salary raise. If you are good at Leadership, your salary will increase by 4%. If you are expert in Innovation, your salary will rise by 4%.
| Skill | Salary | Demand |
|---|---|---|
|
Consulting
|
$80,625 |
4%
|
|
Leadership
|
$80,625 |
4%
|
|
Innovation
|
$80,625 |
4%
|
|
Insight
|
$79,850 |
3%
|
|
B2B
|
$79,850 |
3%
|
|
Products and Services
|
$79,850 |
3%
|
For Employees
For Employers
What Should I Pay?
Facing Salary Structure Challenges? Let Our Expert Guide You
The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.
We will handle your contact details in line with our Privacy Policy.
If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.
Choose a prefer time
Choose Your Preferred Time
All times are listed as US Eastern time (Boston/New York)
-
9:00 AM-9:30 AM
-
9:30 AM-10:00 AM
-
10:00 AM-10:30 AM
-
10:30 AM-11:00 AM
-
11:00 AM-11:30 AM
-
11:30 AM-12:00 PM
-
12:00 PM-12:30 PM
-
12:30 PM-1:00 PM
-
1:00 PM-1:30 PM
-
1:30 PM-2:00 PM
-
2:00 PM-2:30 PM
-
2:30 PM-3:00 PM
-
3:00 PM-3:30 PM
-
3:30 PM-4:00 PM
-
4:00 PM-4:30 PM
-
4:30 PM-5:00 PM
-
5:00 PM-5:30 PM
-
5:30 PM-6:00 PM
-
6:00 PM-6:30 PM
-
6:30 PM-7:00 PM
-
7:00 PM-7:30 PM
-
7:30 PM-8:00 PM
Job Description for Digital Marketing Analyst II
Digital Marketing Analyst II supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst II develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst II collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Digital Marketing Analyst II typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)... View full job description
See user submitted job responsibilities for Digital Marketing Analyst II.
Search Job Openings
Salary.com job board provides millions of Digital Marketing Analyst II information for you to search for. Click on search button below to see Digital Marketing Analyst II job openings or enter a new job title here.
-
Anatomage - SANTA CLARA, CADescriptionWho is Anatomage. Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage offers 3D medical imaging software and...- 4 Days Ago
Career Path for Digital Marketing Analyst II
A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.
For Digital Marketing Analyst II, the first career path typically starts with a Digital Marketing Analyst III position, and then Digital Marketing Analyst IV.
The second career path typically progresses to Media Director.
Additionally, the third career path typically progresses to Search Engine Marketing Senior Specialist.
Those that have already made the climb...
Angela Hsu, Former Chief Marketing Officer
Beyond, Inc. operates as an online retailer of furniture and home furnishings products in the United States and Canada. The company offers furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, decor, storage and organization, small appliances, home improvement, and other products under the B... More
Fiscal Year Ended in 2023
What does a Digital Marketing Analyst II do?
Digital Marketing Analyst II in Twin Falls, ID
Envoke is a suite of email marketing and communications tools designed to increase engagement from website visitors, build and manage CASL compliant opt-in email databases, send broadcast email campaigns, and track results.
February 18, 2020
Digital Marketing Analyst II in Albany, NY
As a Digital Marketing Analyst, you will own Titan’s digital performance data, to provide accurate and timely management information to the marketing teams, and inform spend decisions.
February 17, 2020
Digital Marketing Analyst II in Tacoma, WA
A Bachelor’s Degree and training in marketing, communication, and computers are usually required.
February 08, 2020
Not the job you're looking for? Search more salaries here:
See if your skills match up? Check skills for Digital Marketing Analyst II
Are you an HR manager or compensation specialist?
Salary.com's CompAnalyst platform offers:
- Detailed skills and competency reports for specific positions
- Job and employee pricing reports
- Compensation data tools, salary structures, surveys and benchmarks.
Digital Marketing Analyst II Pay Difference by Location
Digital Marketing Analyst II salary varies from city to city. Compared with national average salary of Digital Marketing Analyst II, the highest Digital Marketing Analyst II salary is in San Francisco, CA, where the Digital Marketing Analyst II salary is 25.0% above. The lowest Digital Marketing Analyst II salary is in Miami, FL, where the Digital Marketing Analyst II salary is 3.5% lower than national average salary.
| City, State | Compared to national average |
|---|---|
| City, State San Francisco, CA |
Compared to national average
|
| City, State Washington, DC |
Compared to national average
|
| City, State Miami, FL |
Compared to national average
|
| City, State Chicago, IL |
Compared to national average
|
| City, State Boston, MA |
Compared to national average
|
| City, State New York, NY |
Compared to national average
|
| City, State Dallas, TX |
Compared to national average
|
Similar Jobs to Digital Marketing Analyst II
Loading results...
| Job Title | Experience | EDUCATION | Salary Compared to This Job |
|---|---|---|---|
| Job Title Channel Marketing Analyst II | Experience 2 - 4 | EducationBachelors | Salary Compared to This Job |
| Job Title Channel Marketing Analyst III | Experience 4 - 7 | EducationBachelors | Salary Compared to This Job |
| Job Title Digital Marketing Analyst I | Experience 0 - 2 | EducationBachelors | Salary Compared to This Job |
| Job Title Digital Marketing Analyst III | Experience 4 - 7 | EducationBachelors | Salary Compared to This Job |
| Job Title Digital Marketing Analyst IV | Experience 7 + | EducationBachelors | Salary Compared to This Job |
Level of Education for Digital Marketing Analyst II
Jobs with different levels of education may pay very differently. Check the Digital Marketing Analyst II salary of your education level.
- Digital Marketing Analyst II Salaries with No Diploma
- Digital Marketing Analyst II Salaries with a High School Diploma or Technical Certificate
- Digital Marketing Analyst II Salaries with an Associate's Degree
- Digital Marketing Analyst II Salaries with a Bachelor's Degree
- Digital Marketing Analyst II Salaries with a Master's Degree or MBA
- Digital Marketing Analyst II Salaries with a JD, MD, PhD or Equivalent
Digital Marketing Analyst II Salary by Global Country
Digital Marketing Analyst II salary varies from country to country. There are several factors that mainly impact the Digital Marketing Analyst II salary, including cost of living, economic conditions, market rates and legal differences. Click below to Digital Marketing Analyst II salary of the other country.
Digital Marketing Analyst II Salary by State
Geographic variations impact Digital Marketing Analyst II salary levels, due to various factors, such as cost of living, industries, market demand and company budgets. Click below to see pay differences between states.
Browse All Internet and New Media Jobs by Salary Level
Browse Related Job Categories With Digital Marketing Analyst II
A job category is a classification or grouping of job positions that share similar characteristics, functions, or industries. Digital Marketing Analyst II salary varies from category to category. Click below to see Digital Marketing Analyst II salary in different categories.
Take just three simple steps below to generate your own personalized salary report
Step 1 of 3
Understand the total compensation opportunity for a Digital Marketing Analyst II, base salary plus other pay elements
Average Base Salary
Core compensation
69801
87180
Average Total Cash Compensation
Includes base and annual incentives
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Analyst II in the United States. The base salary for Digital Marketing Analyst II ranges from $69,801 to $87,180 with the average base salary of $77,524. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $72,172 to $92,074 with the average total cash compensation of $80,848.
Similar Job Titles:
Channel Marketing Analyst II, Channel Marketing Analyst III, Digital Marketing Analyst I, Digital Marketing Analyst III, Digital Marketing Analyst IV
See additional Similar Jobs
View the Cost of Living in Major Cities
Skills associated with Digital Marketing Analyst II: Social Media Marketing, Web Marketing, Content Marketing, Marketing Analytics ...More
Recently searched related titles: Digital Media Associate, Senior Digital Marketing Strategist
Recently searched related titles: Composites Manufacturing Engineer, Digital Forensics Analyst, Digital Marketer
Jobs with a similar salary range to Digital Marketing Analyst II : Online Media Buyer, Web Business Analyst, Marketing Technologist, Digital Marketing Specialist, Digital Marketing Strategist, Marketing Strategist
Salary estimation for Digital Marketing Analyst II at companies like : Lewis West Company LLC, Crested Butte Town Government, Asociacion De Charros De Virginia
Jobs with a similar salary range to Digital Marketing Analyst II : Performance Marketing Associate, Inbound Marketing Specialist, Senior Digital Strategist
