How much does a Digital Marketing Analyst II make in Racine, WI? The average Digital Marketing Analyst II salary in Racine, WI is $74,688 as of February 26, 2024, but the range typically falls between $67,249 and $83,993. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Digital Marketing Analyst II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Analyst II Salary $60,476 Racine,WI February 26, 2024
25th Percentile Digital Marketing Analyst II Salary $67,249 Racine,WI February 26, 2024
50th Percentile Digital Marketing Analyst II Salary $74,688 Racine,WI February 26, 2024
75th Percentile Digital Marketing Analyst II Salary $83,993 Racine,WI February 26, 2024
90th Percentile Digital Marketing Analyst II Salary $92,465 Racine,WI February 26, 2024
25% $67,249 10% $60,476 90% $92,465 75% $83,993 $74,688 50%(Median) Didn’t find job title? Click
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What skills does a Digital Marketing Analyst II need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

2.

Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.

3.

Digital Advertising: Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.

Insight 3.4%
Marketing Communications 2.5%
Digital Advertising 1.57%
Others 92.53%

Job Description for Digital Marketing Analyst II

Digital Marketing Analyst II supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst II develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst II collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Digital Marketing Analyst II typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Digital Marketing Analyst II in Racine, WI

Career Path for Digital Marketing Analyst II

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Analyst II, the first career path typically starts with a Digital Marketing Analyst III position, and then Digital Marketing Analyst IV.

The second career path typically progresses to Media Director.

Additionally, the third career path typically progresses to Search Engine Marketing Senior Specialist.

Those that have already made the climb...
Angela Hsu, Chief Marketing Officer
Beyond, Inc. operates as an online retailer of furniture and home furnishings products in the United States and Canada. The company offers furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, decor, storage and organization, small appliances, home improvement, and other products under the B... More
Fiscal Year Ended in 2022
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Digital Marketing Analyst II salary varies from city to city. Compared with national average salary of Digital Marketing Analyst II, the highest Digital Marketing Analyst II salary is in San Francisco, CA, where the Digital Marketing Analyst II salary is 25.0% above. The lowest Digital Marketing Analyst II salary is in Miami, FL, where the Digital Marketing Analyst II salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Digital Marketing Analyst II, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
67249
83993
74688

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
69533
88712
77891
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Analyst II in Racine, WI. The base salary for Digital Marketing Analyst II ranges from $67,249 to $83,993 with the average base salary of $74,688. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $69,533 to $88,712 with the average total cash compensation of $77,891.
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How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

67249
83993

 

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About Racine, Wisconsin    Racine (/rəˈsiːn/ rə-SEEN) is a city in and the county seat of Racine County, Wisconsin, United States. It is located on the shore of Lake Michigan at....More

Racine, Wisconsin  area prices were up 1.8% from a year ago    View the Cost of Living in Racine, Wisconsin

Digital Marketing Analyst II Salary in popular cities: MilwaukeeMadisonGreen Bay

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