How much does a Digital Marketing Director make in Bakersfield, CA? The average Digital Marketing Director salary in Bakersfield, CA is $175,189 as of June 28, 2020, but the range typically falls between $148,257 and $203,795. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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25% $148,257 10% $123,737 90% $229,840 75% $203,795 $175,189 50%(Median)
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Job Description for Digital Marketing Director

Digital Marketing Director directs and controls overall department responsible for digital marketing. Develops and delivers marketing policies, practices and strategies to attract customers to company website, online presence and promote online products or services. Being a Digital Marketing Director develops marketing plans to enhance influence of online products or services. Reviews online statistics, changes to the marketplace and identifies the best practice to optimize online marketing performance or changes plans accordingly. Additionally, Digital Marketing Director oversees all e-marketing content and exploration of sales channels. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Digital Marketing Director typically requires 5+ years of managerial experience. (Copyright 2020 Salary.com)... View full job description

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City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.3%
City, State Washington, DC Compared to national average
+ 10.7%
City, State Miami, FL Compared to national average
-2.7%
City, State Chicago, IL Compared to national average
+ 6.0%
City, State Boston, MA Compared to national average
+ 12.9%
City, State New York, NY Compared to national average
+ 21.0%
City, State Dallas, TX Compared to national average
-1.0%

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Average Base Salary

Core compensation

 
 
 
148257
203795
175189

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
164075
243974
201269
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Director in Bakersfield, CA. The base salary for Digital Marketing Director ranges from $148,257 to $203,795 with the average base salary of $175,189. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $164,075 to $243,974 with the average total cash compensation of $201,269.
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148257
203795

 

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About Bakersfield, California    Bakersfield is a city in and the county seat of Kern County, California, United States. It covers about 151 sq mi (390 km2) near the southern end of t....More

Bakersfield, California  area prices were up 2.5% from a year ago    View the Cost of Living in Bakersfield, California

Digital Marketing Director Salary in popular cities: Los AngelesSan DiegoSan Jose

Skills associated with Digital Marketing Director: Web Marketing, Mobile Marketing, Internet Marketing, Digital Marketing ...More

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Salary estimation for Digital Marketing Director at companies like : BRIGHT HORIZONS FAMILY SOLUTIONS INC., DYCOM INDUSTRIES INC, EMCOR Group, Inc.