How much does a Digital Marketing Director make in Bakersfield, CA? The average Digital Marketing Director salary in Bakersfield, CA is $175,189 as of June 28, 2020, but the range typically falls between $148,257 and $203,795. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Digital Marketing Director directs and controls overall department responsible for digital marketing. Develops and delivers marketing policies, practices and strategies to attract customers to company website, online presence and promote online products or services. Being a Digital Marketing Director develops marketing plans to enhance influence of online products or services. Reviews online statistics, changes to the marketplace and identifies the best practice to optimize online marketing performance or changes plans accordingly. Additionally, Digital Marketing Director oversees all e-marketing content and exploration of sales channels. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Digital Marketing Director typically requires 5+ years of managerial experience. (Copyright 2020 Salary.com)... View full job description
Bakersfield is a city in and the county seat of Kern County, California, United States. It covers about 151 sq mi (390 km2) near the southern end of the San Joaquin Valley and the Central Valley region. Bakersfield's population is around 380,000, making it the 9th-most populous city in California and the 52nd-most populous city in the nation. The Bakersfield–Delano Metropolitan Statistical Area, which includes all of Kern County, had a 2010 census population of 839,631, making it the 62nd-largest metropolitan area in the United States. The more built-up urban area that includes Bakersfield and...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Director in Bakersfield, CA. The base salary for Digital Marketing Director ranges from $148,257 to $203,795 with the average base salary of $175,189. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $164,075 to $243,974 with the average total cash compensation of $201,269.