The salary of a Digital Marketing Supervisor in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Digital Marketing Supervisor in the United States is $113,514. According to Salary.com, salaries can range from a low of $85,041 to a high of $142,165, with most professionals earning between $98,610 and $128,511.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $128,511 | $10,709 | $2,471 | $62 |
| Average | $113,514 | $9,460 | $2,183 | $55 |
| 25th Percentile | $98,610 | $8,218 | $1,896 | $47 |
An entry-level Digital Marketing Supervisor with less than 1 year of experience earns about $105,986. With 1-2 years of experience, the average salary increases to $107,066. For 2-4 years of experience, the pay typically rises to $109,874. Senior-level professionals with 5-8 years of experience earn around $114,155, and those with over 8 years of experience can expect an average of $117,153.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Supervisor | $105,986 |
| Intermediate Level Digital Marketing Supervisor | $107,066 |
| Senior Level Digital Marketing Supervisor | $109,874 |
| Specialist Level Digital Marketing Supervisor | $114,155 |
| Expert Level Digital Marketing Supervisor | $117,153 |
| Entry Level | 7% |
| Mid Level | 6% |
| Senior Level | 3% |
| Top Level | 1% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Digital Marketing Supervisor compensation over the past six years. For example, the median salary increased from $101,089 in 2023 to approximately $100,215 in 2024. (For a detailed analysis of Digital Marketing Supervisor salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Digital Marketing Supervisor information for you to search for. Click on search button below to see Digital Marketing Supervisor job openings or enter a new job title here.
Here are companies hiring for Digital Marketing Supervisor and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $113,514 | 69.0% | ||
| Bonus | $5,148 | 3.1% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $9,078 | 5.5% | ||
| 401K/403B | $4,984 | 3.0% | ||
| Disability | $2,373 | 1.4% | ||
| Healthcare | $8,352 | 5.1% | ||
| Pension | $6,408 | 3.9% | ||
| Time Off | $14,605 | 8.9% | ||
| Total Compensation | $164,461 | 100% | ||
The average annual salary of Digital Marketing Supervisor is $113,514. In case you are finding an easy salary calculator, the average hourly pay of Digital Marketing Supervisor is $55; the average weekly pay of Digital Marketing Supervisor is $2,183; the average monthly pay of Digital Marketing Supervisor is $9,460.
A Digital Marketing Supervisor's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Supervisor earns the most in San Jose, CA, where the annual salary of a Digital Marketing Supervisor is $142,460.
The highest pay for Digital Marketing Supervisor is $142,165.
The lowest pay for Digital Marketing Supervisor is $85,041.
Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Digital Media: Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
Media Planning: Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. In the process of planning, the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since the advent of social media, small firms with limited budgets may benefit from using social media advertising as it is cost effective, easy to manage, accurate and offers great ROI.
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