How much does a Market Research Director make in Bakersfield, CA? The average Market Research Director salary in Bakersfield, CA is $173,328 as of April 27, 2020, but the range typically falls between $151,510 and $200,354. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Market Research Director typically requires 5+ years of managerial experience. (Copyright 2020 Salary.com)... View full job description
Mannatech, Incorporated provides wellness solutions. It develops, markets, and sells nutritional supplements; topical and skin care, and anti-aging products; and weight-management products. The company primarily sells its products directly, as well as through network marketing channels and a Website. It has operations ... More
Fiscal Year Ended in 2018
What does a Market Research Director do?
Market Research Director in Alpharetta, GA
Provide actionable, fact-based intelligence and insight on emerging companies that that may align with growth objectives and goals.
September 03, 2019
Develop mechanisms to deliver information, including comparison grids, potential partner and competitive profiles/snapshots and dashboards.
October 17, 2019
Develop and maintain regular ôemerging markets/companies bulletinsö with specific KPIs and metrics for executives.
Bakersfield is a city in and the county seat of Kern County, California, United States. It covers about 151 sq mi (390 km2) near the southern end of the San Joaquin Valley and the Central Valley region. Bakersfield's population is around 380,000, making it the 9th-most populous city in California and the 52nd-most populous city in the nation. The Bakersfield–Delano Metropolitan Statistical Area, which includes all of Kern County, had a 2010 census population of 839,631, making it the 62nd-largest metropolitan area in the United States. The more built-up urban area that includes Bakersfield and...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research Director in Bakersfield, CA. The base salary for Market Research Director ranges from $151,510 to $200,354 with the average base salary of $173,328. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $169,465 to $245,412 with the average total cash compensation of $202,051.