How much does a Marketing Analyst I make in the United States? The average Marketing Analyst I salary in the United States is $59,831 as of June 27, 2024, but the range typically falls between $51,622 and $68,482. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Marketing Analyst I Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Analyst I Salary $44,147 US June 27, 2024
25th Percentile Marketing Analyst I Salary $51,622 US June 27, 2024
50th Percentile Marketing Analyst I Salary $59,831 US June 27, 2024
75th Percentile Marketing Analyst I Salary $68,482 US June 27, 2024
90th Percentile Marketing Analyst I Salary $76,359 US June 27, 2024
25% $51,622 10% $44,147 90% $76,359 75% $68,482 $59,831 50%(Median) Didn’t find job title? Click
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What skills does a Marketing Analyst I need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.


Product Management: Product management is an organisational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Similarly, product lifecycle management (PLM) integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise. The role may consist of product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins. Product management also involves elimination decisions. Product elimination begins with the identification of elimination candidates, proceeds with the consideration of remedial actions, continues with a projection of the impact on the business as a whole if a candidate product is eventually eliminated, and concludes with the implementation stage, where management determines the elimination strategy for an item. The product manager is often responsible for analyzing market conditions and defining features or functions of a product and for overseeing the production of the product. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. To maximize the impact and benefits to an organization, Product management must be an independent function separate on its own.


Marketing Analytics: A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.

Analysis 9.38%
Product Management 1.89%
Marketing Analytics 1.44%
Others 87.29%
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Job Description for Marketing Analyst I

Marketing Analyst I gathers, analyzes and surveys existing and potential market data for promotion and distribution for an assigned region or product. Provides assistance and advice with marketing activities and materials. Being a Marketing Analyst I may attend, assist and support the company events related to marketing activities. Typically requires a bachelor's degree. Additionally, Marketing Analyst I typically reports to manager. To be a Marketing Analyst I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. (Copyright 2024 View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Marketing Analyst I. job board provides millions of Marketing Analyst I information for you to search for. Click on search button below to see Marketing Analyst I job openings or enter a new job title here.

Job Openings for Marketing Analyst I
  • Description. UNIVERSITY OF ILLINOIS FOUNDATION. has an immediate opening for a. Marketing Segmentation Analyst. University of Illinois Foundation is the of...
    - 2 Days Ago
  • Overview. This position provides complex support for compliance efforts through marketing asset review, analysis, and reporting. Identifies and investigate...
    - 5 Days Ago
  • At Daniel Defense. Only the Best Build the Best. Daniel Defense engineers and manufactures the world's finest weapon systems and accessories. We are a fait...
    - 3 Days Ago
  • Purpose:Develops and implements digital merchandising solutions by analyzing a variety of datasets including POS, e-commerce and syndicated data and presen...
    - 5 Days Ago
  • Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration an...
    - 4 Days Ago

Career Path for Marketing Analyst I

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Analyst I, the first career path typically starts with a Marketing Specialist position, and then progresses to Private Label Manager.

Additionally, the second career path typically starts with a Marketing Analyst II position, and then progresses to Marketing Analyst IV.

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Marketing Analyst I salary varies from city to city. Compared with national average salary of Marketing Analyst I, the highest Marketing Analyst I salary is in San Francisco, CA, where the Marketing Analyst I salary is 25.0% above. The lowest Marketing Analyst I salary is in Miami, FL, where the Marketing Analyst I salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average

Take just three simple steps below to generate your own personalized salary report

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Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Analyst I in the United States. The base salary for Marketing Analyst I ranges from $51,622 to $68,482 with the average base salary of $59,831. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $52,667 to $70,795 with the average total cash compensation of $60,896.
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Skills associated with Marketing Analyst I: General Data Analysis Software, Marketing Support, Customer Relationship Management (CRM) software

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Marketing Analyst I Salary in United States
Marketing Analyst I Salary Graph, Regional Distribution and Summary