How much does a Media Planning Analyst III make in Washington, DC? The average Media Planning Analyst III salary in Washington, DC is $101,844 as of February 26, 2024, but the range typically falls between $87,260 and $118,231. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Media Planning Analyst III Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Media Planning Analyst III Salary $73,983 Washington,DC February 26, 2024
25th Percentile Media Planning Analyst III Salary $87,260 Washington,DC February 26, 2024
50th Percentile Media Planning Analyst III Salary $101,844 Washington,DC February 26, 2024
75th Percentile Media Planning Analyst III Salary $118,231 Washington,DC February 26, 2024
90th Percentile Media Planning Analyst III Salary $133,151 Washington,DC February 26, 2024
25% $87,260 10% $73,983 90% $133,151 75% $118,231 $101,844 50%(Median) Didn’t find job title? Click
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What skills does a Media Planning Analyst III need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.

2.

Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.

3.

Lead Generation: In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Planning 0.68%
Business Development 0.15%
Lead Generation 0.33%
Others 98.84%

Job Description for Media Planning Analyst III

Media Planning Analyst III is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Analyst III uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planning Analyst III collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planning Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Planning Analyst III typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Media Planning Analyst III in Washington, DC

Career Path for Media Planning Analyst III

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Media Planning Analyst III, the first career path typically starts with an Advertising Coordinator IV position, and then progresses to Advertising Coordinator V.

Additionally, the second career path typically starts with a Media Planning Analyst IV position, and then progresses to Media Supervisor.

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Media Planning Analyst III salary varies from city to city. Compared with national average salary of Media Planning Analyst III, the highest Media Planning Analyst III salary is in San Francisco, CA, where the Media Planning Analyst III salary is 25.0% above. The lowest Media Planning Analyst III salary is in Miami, FL, where the Media Planning Analyst III salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Media Planning Analyst III, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
87260
118231
101844

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
90843
125653
106330
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Media Planning Analyst III in Washington, DC. The base salary for Media Planning Analyst III ranges from $87,260 to $118,231 with the average base salary of $101,844. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $90,843 to $125,653 with the average total cash compensation of $106,330.
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How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

87260
118231

 

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About Washington, District of Columbia    Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area....More

Washington, District of Columbia  area prices were up 1.3% from a year ago    View the Cost of Living in Washington, District of Columbia

Media Planning Analyst III Salary in popular cities:

Skills associated with Media Planning Analyst III: Media Planning, Customer Retention, Vendor Relationships, Marketing Analytics ...More

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