How much does a Media Planning Analyst II make in Wisconsin? The average Media Planning Analyst II salary in Wisconsin is $69,294 as of February 26, 2024, but the range typically falls between $59,388 and $78,684. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Media Planning Analyst II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Media Planning Analyst II Salary $50,370 WI February 26, 2024
25th Percentile Media Planning Analyst II Salary $59,388 WI February 26, 2024
50th Percentile Media Planning Analyst II Salary $69,294 WI February 26, 2024
75th Percentile Media Planning Analyst II Salary $78,684 WI February 26, 2024
90th Percentile Media Planning Analyst II Salary $87,233 WI February 26, 2024
25% $59,388 10% $50,370 90% $87,233 75% $78,684 $69,294 50%(Median) Didn’t find job title? Click
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What skills does a Media Planning Analyst II need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.

2.

Campaign Management: Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.

3.

Media Buying: Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. For example, an advertisement for Centrum Silver (vitamins for senior citizens) would not do well in Teen Beat magazine (a magazine for teens). A media buyer links the ad to the intended audience in order to make the ad effective. These ads are intended to sell a product and may be published on TV, online, newspapers or magazines. The media buyer negotiates price and placement of the ad for the advertisers.

Planning 16.68%
Campaign Management 1.3%
Media Buying 2.47%
Others 79.55%

Job Description for Media Planning Analyst II

Media Planning Analyst II is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Analyst II uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planning Analyst II collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planning Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planning Analyst II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Media Planning Analyst II in Wisconsin

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Location Avg. Salary Date Updated
Location Abbotsford, WI Avg. Salary $64,806 Date Updated February 26, 2024
Location Abrams, WI Avg. Salary $67,224 Date Updated February 26, 2024
Location Adams, WI Avg. Salary $68,368 Date Updated February 26, 2024
Location Adell, WI Avg. Salary $69,061 Date Updated February 26, 2024
Location Afton, WI Avg. Salary $68,637 Date Updated February 26, 2024
Location Albany, WI Avg. Salary $68,579 Date Updated February 26, 2024
Location Algoma, WI Avg. Salary $66,923 Date Updated February 26, 2024
Location Allenton, WI Avg. Salary $69,061 Date Updated February 26, 2024
Location Alma, WI Avg. Salary $69,892 Date Updated February 26, 2024
Location Alma Center, WI Avg. Salary $64,806 Date Updated February 26, 2024

Career Path for Media Planning Analyst II

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Media Planning Analyst II, the first career path typically starts with an Advertising Coordinator III position, and then progresses to Advertising Coordinator IV.

Additionally, the second career path typically starts with a Media Planning Analyst III position, and then progresses to Media Planning Analyst IV.

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Media Planning Analyst II Salary in Wisconsin
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