The salary of a Sales and Marketing Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Sales and Marketing Director in the United States is $209,597. Salary.com reports that pay typically ranges from $186,489 to $237,247, with most professionals earning between $165,451 and $262,422.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $237,247 | $19,771 | $4,562 | $114 |
| Average | $209,597 | $17,466 | $4,031 | $101 |
| 25th Percentile | $186,489 | $15,541 | $3,586 | $90 |
An entry-level Sales and Marketing Director with less than 1 year of experience earns about $193,290. With 1-2 years of experience, the average salary increases to $195,232. For 2-4 years of experience, the pay typically rises to $197,822. Senior-level professionals with 5-8 years of experience earn around $201,706, and those with over 8 years of experience can expect an average of $206,562.
| Levels | Salary |
|---|---|
| Entry Level Sales and Marketing Director | $193,290 |
| Intermediate Level Sales and Marketing Director | $195,232 |
| Senior Level Sales and Marketing Director | $197,822 |
| Specialist Level Sales and Marketing Director | $201,706 |
| Expert Level Sales and Marketing Director | $206,562 |
| Entry Level | 8% |
| Mid Level | 7% |
| Senior Level | 6% |
| Top Level | 4% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Sales and Marketing Director compensation over the past six years. For example, the median salary increased from $178,955 in 2023 to approximately $178,817 in 2024. (For a detailed analysis of Sales and Marketing Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Sales and Marketing Director information for you to search for. Click on search button below to see Sales and Marketing Director job openings or enter a new job title here.
Here are companies hiring for Sales and Marketing Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $209,597 | 62.2% | ||
| Bonus | $44,406 | 13.2% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $14,136 | 4.2% | ||
| 401K/403B | $10,500 | 3.1% | ||
| Disability | $5,080 | 1.5% | ||
| Healthcare | $8,352 | 2.5% | ||
| Pension | $13,500 | 4.0% | ||
| Time Off | $31,262 | 9.3% | ||
| Total Compensation | $336,833 | 100% | ||
The average annual salary of Sales and Marketing Director is $209,597. In case you are finding an easy salary calculator, the average hourly pay of Sales and Marketing Director is $101; the average weekly pay of Sales and Marketing Director is $4,031; the average monthly pay of Sales and Marketing Director is $17,466.
A Sales and Marketing Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Sales and Marketing Director earns the most in San Jose, CA, where the annual salary of a Sales and Marketing Director is $263,044.
The highest pay for Sales and Marketing Director is $262,422.
The lowest pay for Sales and Marketing Director is $165,451.
Sales and Marketing Director plans and directs an organization's marketing and sales policies, objectives, and initiatives. Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Being a Sales and Marketing Director leads broad departmental initiatives to develop goals and new strategic plans to achieve them. Requires a bachelor's degree. Additionally, Sales and Marketing Director typically reports to top management. The Sales and Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Sales and Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
