How much does a Sales and Marketing Director make in Bakersfield, CA? The average Sales and Marketing Director salary in Bakersfield, CA is $168,308 as of February 26, 2020, but the range typically falls between $146,267 and $192,823. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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25% $146,267 10% $126,201 90% $215,142 75% $192,823 $168,308 50%(Median)
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Job Description

Sales and Marketing Director oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Director establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Director requires a bachelor's degree with at least 7-10 years of sales and marketing experience. Typically reports to top management. The Sales and Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Sales and Marketing Director typically requires 5+ years of managerial experience. (Copyright 2020 Salary.com)

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City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.3%
City, State Washington, DC Compared to national average
+ 10.7%
City, State Miami, FL Compared to national average
-2.7%
City, State Chicago, IL Compared to national average
+ 6.0%
City, State Boston, MA Compared to national average
+ 12.9%
City, State New York, NY Compared to national average
+ 21.0%
City, State Dallas, TX Compared to national average
-1.0%

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Step 1 of 3

Understand the total compensation opportunity for a Sales and Marketing Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
146267
192823
168308

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
149355
214564
182978
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Sales and Marketing Director in Bakersfield, CA. The base salary for Sales and Marketing Director ranges from $146,267 to $192,823 with the average base salary of $168,308. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $149,355 to $214,564 with the average total cash compensation of $182,978.
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146267
192823

 

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About Bakersfield, California    Bakersfield is a city in and the county seat of Kern County, California, United States. It covers about 151 sq mi (390 km2) near the southern end of t....More

Bakersfield, California  area prices were up 2.5% from a year ago    View the Cost of Living in Bakersfield, California

Sales and Marketing Director Salary in popular cities: Los AngelesSan DiegoSan Jose

Skills associated with Sales and Marketing Director: Sales Strategy, Marketing Strategy

Salary estimation for Sales and Marketing Director at companies like : CHRISTOPHER & BANKS CORP, FINISH LINE INC -CL A, VASO CORP