As of March 01, 2025, the average annual salary for a Search Engine Marketing Specialist in the United States is $76,179. Salary.com reports that pay typically ranges from $66,416 to $86,794, with most professionals earning between $57,528 and $96,459.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $86,794 | $7,233 | $1,669 | $42 |
| Average | $76,179 | $6,348 | $1,465 | $37 |
| 25th Percentile | $66,416 | $5,535 | $1,277 | $32 |
An entry-level Search Engine Marketing Specialist with less than 1 year of experience earns about $69,048. With 1-2 years of experience, the average salary increases to $69,745. For 2-4 years of experience, the pay typically rises to $71,139. Senior-level professionals with 5-8 years of experience earn around $75,089, and those with over 8 years of experience can expect an average of $78,652.
| Levels | Salary |
|---|---|
| Entry Level Search Engine Marketing Specialist | $69,048 |
| Intermediate Level Search Engine Marketing Specialist | $69,745 |
| Senior Level Search Engine Marketing Specialist | $71,139 |
| Specialist Level Search Engine Marketing Specialist | $75,089 |
| Expert Level Search Engine Marketing Specialist | $78,652 |
| Entry Level | 9% |
| Mid Level | 8% |
| Senior Level | 7% |
| Top Level | 1% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Search Engine Marketing Specialist compensation over the past six years. For example, the median salary increased from $71,384 in 2023 to approximately $71,873 in 2024. (For a detailed analysis of Search Engine Marketing Specialist salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Search Engine Marketing Specialist information for you to search for. Click on search button below to see Search Engine Marketing Specialist job openings or enter a new job title here.
Here are companies hiring for Search Engine Marketing Specialist and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $76,179 | 68.5% | ||
| Bonus | $1,999 | 1.8% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,981 | 5.4% | ||
| 401K/403B | $3,283 | 3.0% | ||
| Disability | $1,564 | 1.4% | ||
| Healthcare | $8,352 | 7.5% | ||
| Pension | $4,222 | 3.8% | ||
| Time Off | $9,622 | 8.7% | ||
| Total Compensation | $111,202 | 100% | ||
The average annual salary of Search Engine Marketing Specialist is $76,179. In case you are finding an easy salary calculator, the average hourly pay of Search Engine Marketing Specialist is $37; the average weekly pay of Search Engine Marketing Specialist is $1,465; the average monthly pay of Search Engine Marketing Specialist is $6,348.
A Search Engine Marketing Specialist's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Search Engine Marketing Specialist earns the most in San Jose, CA, where the annual salary of a Search Engine Marketing Specialist is $95,604.
The highest pay for Search Engine Marketing Specialist is $96,459.
The lowest pay for Search Engine Marketing Specialist is $57,528.
Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Marketing Specialist typically requires 2-4 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
