How much does a Search Engine Marketing Specialist make in Bakersfield, CA? The average Search Engine Marketing Specialist salary in Bakersfield, CA is $76,468 as of March 26, 2024, but the range typically falls between $66,715 and $87,306. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Search Engine Marketing Specialist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Search Engine Marketing Specialist Salary $57,836 Bakersfield,CA March 26, 2024
25th Percentile Search Engine Marketing Specialist Salary $66,715 Bakersfield,CA March 26, 2024
50th Percentile Search Engine Marketing Specialist Salary $76,468 Bakersfield,CA March 26, 2024
75th Percentile Search Engine Marketing Specialist Salary $87,306 Bakersfield,CA March 26, 2024
90th Percentile Search Engine Marketing Specialist Salary $97,174 Bakersfield,CA March 26, 2024
25% $66,715 10% $57,836 90% $97,174 75% $87,306 $76,468 50%(Median) Didn’t find job title? Click
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Job Description for Search Engine Marketing Specialist

Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Marketing Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Search Engine Marketing Specialist in Bakersfield, CA

Career Path for Search Engine Marketing Specialist

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Search Engine Marketing Specialist, the first career path typically starts with a Digital Marketing Analyst III position, and then Digital Marketing Analyst IV.

The second career path typically progresses to Media Director.

Additionally, the third career path typically progresses to Search Engine Marketing Senior Specialist.

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Search Engine Marketing Specialist salary varies from city to city. Compared with national average salary of Search Engine Marketing Specialist, the highest Search Engine Marketing Specialist salary is in San Francisco, CA, where the Search Engine Marketing Specialist salary is 25.0% above. The lowest Search Engine Marketing Specialist salary is in Miami, FL, where the Search Engine Marketing Specialist salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Understand the total compensation opportunity for a Search Engine Marketing Specialist, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
66715
87306
76468

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
68118
91313
78062
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Search Engine Marketing Specialist in Bakersfield, CA. The base salary for Search Engine Marketing Specialist ranges from $66,715 to $87,306 with the average base salary of $76,468. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $68,118 to $91,313 with the average total cash compensation of $78,062.
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66715
87306

 

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About Bakersfield, California    Bakersfield is a city in and the county seat of Kern County, California, United States. It covers about 151 sq mi (390 km2) near the southern end of t....More

Bakersfield, California  area prices were up 2.5% from a year ago    View the Cost of Living in Bakersfield, California

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Skills associated with Search Engine Marketing Specialist: Search Engine Optimization (SEO), SEO Management, Web Marketing, Keyword Research ...More

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