How much does a Search Engine Optimization Specialist I make in Philadelphia, PA? The average Search Engine Optimization Specialist I salary in Philadelphia, PA is $79,769 as of February 26, 2024, but the range typically falls between $72,943 and $88,654. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Search Engine Optimization Specialist I Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Search Engine Optimization Specialist I Salary $66,729 Philadelphia,PA February 26, 2024
25th Percentile Search Engine Optimization Specialist I Salary $72,943 Philadelphia,PA February 26, 2024
50th Percentile Search Engine Optimization Specialist I Salary $79,769 Philadelphia,PA February 26, 2024
75th Percentile Search Engine Optimization Specialist I Salary $88,654 Philadelphia,PA February 26, 2024
90th Percentile Search Engine Optimization Specialist I Salary $96,743 Philadelphia,PA February 26, 2024
25% $72,943 10% $66,729 90% $96,743 75% $88,654 $79,769 50%(Median) Didn’t find job title? Click
Change Search Criteria

What skills does a Search Engine Optimization Specialist I need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.

2.

Organic Search: Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising).

3.

Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or increase online sales Increase brand awareness or credibility Engage an online community of usersContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience. Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.

Analysis 6.85%
Organic Search 3.43%
Content Marketing 1.62%
Others 88.1%

Job Description for Search Engine Optimization Specialist I

Search Engine Optimization Specialist I monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist I utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist I requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist I occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist I typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)... View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Search Engine Optimization Specialist I.

Salary.com job board provides millions of Search Engine Optimization Specialist I information for you to search for. Click on search button below to see Search Engine Optimization Specialist I job openings or enter a new job title here.

Job Openings for Search Engine Optimization Specialist I in Philadelphia, PA

Career Path for Search Engine Optimization Specialist I

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Search Engine Optimization Specialist I, the upper level is Search Engine Optimization Specialist II and then progresses to Search Engine Optimization Specialist III.

Those that have already made the climb...
Glyn A. Rodgers, President-Matrix PDM Engineering
Matrix Service Company provides engineering, fabrication, construction, and maintenance services to support critical energy infrastructure and industrial markets in the United States, Canada, and internationally. It operates through three segments: Utility and Power Infrastructure; Process and Industrial Facilities; an... More
Fiscal Year Ended in 2023
Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst

Search Engine Optimization Specialist I salary varies from city to city. Compared with national average salary of Search Engine Optimization Specialist I, the highest Search Engine Optimization Specialist I salary is in San Francisco, CA, where the Search Engine Optimization Specialist I salary is 25.0% above. The lowest Search Engine Optimization Specialist I salary is in Miami, FL, where the Search Engine Optimization Specialist I salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Search Engine Optimization Specialist I, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
72943
88654
79769

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
74772
95711
83761
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Search Engine Optimization Specialist I in Philadelphia, PA. The base salary for Search Engine Optimization Specialist I ranges from $72,943 to $88,654 with the average base salary of $79,769. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $74,772 to $95,711 with the average total cash compensation of $83,761.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

72943
88654

 

Step 3 of 3

How much should you be paid?

About Philadelphia, Pennsylvania    Philadelphia, sometimes known colloquially as Philly, is the largest city in the U.S. state and Commonwealth of Pennsylvania, and the sixth-most popul....More

Philadelphia, Pennsylvania  area prices were up 1.0% from a year ago    View the Cost of Living in Philadelphia, Pennsylvania

Search Engine Optimization Specialist I Salary in popular cities: PittsburghAllentownErie

Skills associated with Search Engine Optimization Specialist I: Search engine optimization (SEO) Software, Interfaces Management, Web Analytics, Keyword Research ...More

Recently searched related titles: Search Engine Optimization (SEO)Consultant

Recently searched related titles: Sem Specialist, Optimization Analyst

Salary estimation for Search Engine Optimization Specialist I at companies like : Us Daisyscajunkitchen, Ncc of Illinois Inc, Great Lakes Financial Freedom Group Inc

Jobs with a similar salary range to Search Engine Optimization Specialist I : Seo Coordinator, Seo Outreach Specialist, Seo Strategist