How much does a Social Media Analyst II make in Maryland? The average Social Media Analyst II salary in Maryland is $78,707 as of February 26, 2024, but the range typically falls between $69,173 and $92,323. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Social Media Analyst II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Social Media Analyst II Salary $60,492 MD February 26, 2024
25th Percentile Social Media Analyst II Salary $69,173 MD February 26, 2024
50th Percentile Social Media Analyst II Salary $78,707 MD February 26, 2024
75th Percentile Social Media Analyst II Salary $92,323 MD February 26, 2024
90th Percentile Social Media Analyst II Salary $104,720 MD February 26, 2024
25% $69,173 10% $60,492 90% $104,720 75% $92,323 $78,707 50%(Median) Didn’t find job title? Click
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What skills does a Social Media Analyst II need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

2.

Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.

3.

Public Relations: Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

Insight 4.98%
Marketing Communications 2.64%
Public Relations 1.84%
Others 90.54%

Job Description for Social Media Analyst II

Social Media Analyst II collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst II monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst II creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Social Media Analyst II in Maryland

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Location Avg. Salary Date Updated
Location Dundalk, MD Avg. Salary $78,474 Date Updated February 26, 2024
Location Abell, MD Avg. Salary $84,596 Date Updated February 26, 2024
Location Aberdeen, MD Avg. Salary $77,059 Date Updated February 26, 2024
Location Aberdeen Proving Ground, MD Avg. Salary $77,490 Date Updated February 26, 2024
Location Abingdon, MD Avg. Salary $77,056 Date Updated February 26, 2024
Location Accident, MD Avg. Salary $70,046 Date Updated February 26, 2024
Location Accokeek, MD Avg. Salary $84,825 Date Updated February 26, 2024
Location Adamstown, MD Avg. Salary $82,970 Date Updated February 26, 2024
Location Allen, MD Avg. Salary $81,153 Date Updated February 26, 2024
Location Andrews Air Force Base, MD Avg. Salary $84,952 Date Updated February 26, 2024

Career Path for Social Media Analyst II

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Social Media Analyst II, the first career path typically starts with a Social Media Analyst III position, and then Social Media Analyst IV.

The second career path typically starts with a Social Media Strategist III position, and then progresses to Social Media Strategy Supervisor.

Additionally, the third career path typically starts with a Social Media Communications Specialist III position, and then progresses to Social Media Communications Specialist IV.

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Jobs with a similar salary range to Social Media Analyst II : Social Media Copywriter, Social Media Evaluator, Social Media Investigator

Social Media Analyst II Salary in Maryland
Social Media Analyst II Salary Graph, Regional Distribution and Summary