How much does a VP of Marketing make in San Francisco, CA? The average VP of Marketing salary in San Francisco, CA is $357,305 as of February 26, 2024, but the range typically falls between $311,575 and $413,798. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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VP of Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile VP of Marketing Salary $269,941 San Francisco,CA February 26, 2024
25th Percentile VP of Marketing Salary $311,575 San Francisco,CA February 26, 2024
50th Percentile VP of Marketing Salary $357,305 San Francisco,CA February 26, 2024
75th Percentile VP of Marketing Salary $413,798 San Francisco,CA February 26, 2024
90th Percentile VP of Marketing Salary $465,233 San Francisco,CA February 26, 2024
25% $311,575 10% $269,941 90% $465,233 75% $413,798 $357,305 50%(Median) Didn’t find job title? Click
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What skills does a VP of Marketing need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.

3.

Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

Leadership 9.64%
Sales and Marketing 1.7%
Marketing Strategy 2.48%
Others 86.18%

Job Description for VP of Marketing

VP of Marketing designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, VP of Marketing develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The VP of Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)... View full job description

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Job Openings for VP of Marketing in San Francisco, CA

Career Path for VP of Marketing

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For VP of Marketing, the first career path typically progresses to Chief Marketing Officer.

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VP of Marketing salary varies from city to city. Compared with national average salary of VP of Marketing, the highest VP of Marketing salary is in San Francisco, CA, where the VP of Marketing salary is 25.0% above. The lowest VP of Marketing salary is in Miami, FL, where the VP of Marketing salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a VP of Marketing, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
311575
413798
357305

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
386844
554780
458395
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in San Francisco, CA. The base salary for VP of Marketing ranges from $311,575 to $413,798 with the average base salary of $357,305. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $386,844 to $554,780 with the average total cash compensation of $458,395.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

311575
413798

 

Step 3 of 3

How much should you be paid?

About San Francisco, California    San Francisco is located on the West Coast of the United States at the north end of the San Francisco Peninsula and includes significant stretches of ....More

San Francisco, California  area prices were up 4.5% from a year ago    View the Cost of Living in San Francisco, California

VP of Marketing Salary in popular cities: Los AngelesSan DiegoSan Jose

Skills associated with VP of Marketing: Presentations/Presenting, Marketing Planning, Tactical Planning, Customer Relationship Management (CRM) software ...More

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