How much does a VP of Product/Brand Marketing make in Dallas, TX? The average VP of Product/Brand Marketing salary in Dallas, TX is $237,835 as of March 26, 2024, but the range typically falls between $214,261 and $266,494. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

VP of Product/Brand Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile VP of Product/Brand Marketing Salary $192,797 Dallas,TX March 26, 2024
25th Percentile VP of Product/Brand Marketing Salary $214,261 Dallas,TX March 26, 2024
50th Percentile VP of Product/Brand Marketing Salary $237,835 Dallas,TX March 26, 2024
75th Percentile VP of Product/Brand Marketing Salary $266,494 Dallas,TX March 26, 2024
90th Percentile VP of Product/Brand Marketing Salary $292,586 Dallas,TX March 26, 2024
25% $214,261 10% $192,797 90% $292,586 75% $266,494 $237,835 50%(Median) Didn’t find job title? Click
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Job Description for VP of Product/Brand Marketing

VP of Product/Brand Marketing leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand. Reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Being a VP of Product/Brand Marketing designs product and brand initiatives to align with greater organizational strategy and direction. Researches target customers and identifies effective marketing channels to promote products or brand. Additionally, VP of Product/Brand Marketing reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities. Requires a bachelor's degree. Typically reports to senior management. The VP of Product/Brand Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Product/Brand Marketing typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Career Path for VP of Product/Brand Marketing

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For VP of Product/Brand Marketing, the first career path typically progresses to SVP of Product/Brand Marketing.

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VP of Product/Brand Marketing salary varies from city to city. Compared with national average salary of VP of Product/Brand Marketing, the highest VP of Product/Brand Marketing salary is in San Francisco, CA, where the VP of Product/Brand Marketing salary is 25.0% above. The lowest VP of Product/Brand Marketing salary is in Miami, FL, where the VP of Product/Brand Marketing salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Step 1 of 3

Understand the total compensation opportunity for a VP of Product/Brand Marketing, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
214261
266494
237835

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
253123
344097
293391
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Product/Brand Marketing in Dallas, TX. The base salary for VP of Product/Brand Marketing ranges from $214,261 to $266,494 with the average base salary of $237,835. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $253,123 to $344,097 with the average total cash compensation of $293,391.
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214261
266494

 

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About Dallas, Texas    Dallas (/ˈdæləs/), officially the City of Dallas, is a city in the U.S. state of Texas and the seat of Dallas County, with portions extending into Col....More

Dallas, Texas  area prices were up 2.2% from a year ago    View the Cost of Living in Dallas, Texas

VP of Product/Brand Marketing Salary in popular cities: HoustonSan AntonioAustin

Skills associated with VP of Product/Brand Marketing: Market Research, Advertising, Product Launch, Marketing Strategy ...More

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Salary estimation for VP of Product/Brand Marketing at companies like : Lacy School of Business, Charles Industries LLC, Checkmaster Corporation Merged 5187 C