7-Eleven Digital Product Manager of Customer Experience Salary in the United States

How much does an Digital Product Manager of Customer Experience make at companies like 7-Eleven in the United States? The average salary for Digital Product Manager of Customer Experience at companies like 7-Eleven in the United States is $147,779 as of August 27, 2023, but the range typically falls between $129,177 and $166,382. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

About 7-Eleven

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What does an Digital Product Manager of Customer Experience do at companies like 7-Eleven?


▶ Who we are

Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.


As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee® and Big Bite®.  “Brain Freeze” is a 7-Eleven registered trademark for our 53-year old Slurpee® and with over 67,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.


But there’s a lot more to our story and much more left to be written.  We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services. 


At 7-Eleven the entrepreneurial spirit is in our DNA and has been ever since our inception 90+ years ago. It’s what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to better serve the needs of our customers.


Today we are redefining convenience and the customer experience in big ways...we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to come make history with us


▶ How we lead

At 7-Eleven we are guided by our Leadership Principles.


  • Be Customer Obsessed
  • Be Courageous with Your Point of View
  • Challenge the Status Quo
  • Act Like an Entrepreneur
  • Have an “It Can Be Done” Attitude
  • Do the Right Thing
  • Be Accountable 
  • Each principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores.


    ▶ About This Opportunity


    • Sharing delight with customers: Telling stories that change the way people think about loyalty and that illustrate the power of what great customer experiences can do to change customer lives.  Use empathy, research, customer interviews, and competitive benchmarking to understand customer needs.
    • Make customers loyal to the brand: Develop strategy and tactics to improve member acquisition, retention and lifetime value. Clearly measure, track and report progress against program goals.  Create, evaluate, test, and scale new program mechanics and merchandising strategies that engender loyalty and encourage store adoption
    • Transform the business: Grow customer engagement in our offer ecosystem to drive units, trips, trial, and retention in a fiscally responsible way.  Manage budgets judiciously.  Relentlessly forecast and verify initiatives to quantify impact and apply learnings to future initiatives.  Unleash your entrepreneurial spirit and opportunistically identify new sources of revenue or funding to deliver maximum value to customers and business
    • Segment and Target customer with relevant content: Work with merchandising leaders and vendor partners to develop cohesive offer strategy that drives incremental sales and units.  Leverage data to provide relevant value to customers to support strategy for CRM, loyalty program, and marketing
    • Learning never stops: Work constantly with technologists and data scientists to drive transformational initiatives from end to end perspective by disrupting the way customers think of interacting with loyalty programs and digital offers
    • Product Vision Matters: Set your product vision and roadmap that allows evangelizing key performance indicators to drive your vision
    • Cross-functional Influence: Collaborate with marketing, operations, brand, compliance, and business partners to coordinate and allocate right set of activities that maximize impact and overall return on investment for 7-Eleven


    • Education: Bachelors/4 Year Degree or equivilent years of experience
    • Deep understanding of Agile Methodology, Customer Interviews and Design Thinking
    • 3+ years of digital product management, strategy, and data analytics
    • Adept at building business cases, KPI forecasts, and verification plans
    • Deep customer empathy and curiosity
    • Passion for solving problems for customers through compelling digital experiences
    • Experience with a variety of mobile platforms (iPhone, Android, HTML5) preferred
    • Understanding and experience with a wide range of business models and monetization methods
    • Hands-on business analytics experience and proven ability to use analytics
    • Retail or merchandising experience a plus


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    $129,177 Low Average $147,779 High $166,382

    Understand the total compensation opportunity for Digital Product Manager of Customer Experience at companies like 7-Eleven, base salary plus other pay elements

    Average Total Cash Compensation

    Includes base and annual incentives

    The chart shows total cash compensation for the 7-Eleven Digital Product Manager of Customer Experience in the United States, which includes base, and annual incentives can vary anywhere from $129,177 to $166,382 with an average total cash compensation of $147,779. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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