A10 NETWORKS INC Field and Channel Marketing Manager [C] Salary in the United States

How much does a Field and Channel Marketing Manager [C] make at companies like A10 NETWORKS INC in the United States? The average salary for Field and Channel Marketing Manager [C] at companies like A10 NETWORKS INC in the United States is $137,928 as of May 25, 2023, but the range typically falls between $114,780 and $161,075. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities


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What does a Field and Channel Marketing Manager [C] do at companies like A10 NETWORKS INC?

A10 Networks (NYSE: ATEN), a leading provider of intelligent and automated cybersecurity solutions, is seeking a Field and Channel Marketing Manager Consultant to support the partner initiatives for North America. This will be a 2-3 month contract with the possibility of converting from contract to full-time/regular employment.

In this Field and Channel Marketing Manager role you’ll be responsible for driving forward the relationship with key channel partners by creating marketing programs to educate, influence and support activities to, through and with the A10 partner community across the North American geography.

We are seeking an innovative, driven and experienced Field and Channel Marketeer with the capacity to take our A10 field and channel marketing activities built around security, 5G and multi-cloud automation to the next level.


  • Collaborate with North America Field, Channel & Sales teams to establish a plan through segmentation and proposition building to effectively target the right partners in the right way to achieve maximum results
  • Work with global campaigns & creative team to develop and implement fresh content relevant to support the indirect sales process and prospects’ buying process.
  • Drive roll-out and implementation of product introductions and both on- & offline & combined GTM campaigns to ensure content and programs are aligned and available to support launch, manage sales/channel training, partner communication, planning PR and social media activities through channel press, newsletters, partner portal, toolkits etc.
  • Help facilitate product and sales training to partner’s field Sales/SE teams
  • Work with the global marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks
  • Work with the graphic design team to help deliver content that meets specifications
  • Expense Tracking: Manage PO requests and track expenses against budget
  • Manage broad mix of A10s vendor & partner relations (ordering, vendor relationships, shipping, and invoicing)
  • Assist with planning and coordination of both Direct & Channel field events, webinars and activities as needed
  • Maintain & update quarterly Channel Marketing calendar
  • Support the North America Channel sales team with recruitment activities to identify and recruit those partners key to A10’s success
  • Use MDF to maximize business results-and align to A10 marketing campaigns and initiatives
  • Work with key alliances and other eco-systems partners on joint marketing initiatives
  • Actively drive the customer reference program with partners, sales team & channel managers
  • Develop and execute channel enablement programs including but not limited to channel promotions, channel partner programs, and installed base programs
  • Develop and manage partner incentive programs
  • Help train partners to qualify target accounts and opportunities that will lead to successful evaluations and POC’s.
  • Support and play an active role in the channel business planning process for each NA region and review on a quarterly basis with key stakeholders
  • Drive engagement between A10 field and partner organizations
  • Validation that A10 partners are meeting the Affinity program requirements
  • Manage and analyze program metrics to gain insight for improvements. Create and deliver regular monthly and quarterly reports to senior management on partner marketing activities and results
  • Provide support for projects driven by Marketing Leadership, as necessary


  • Highly motivated, goal oriented, team player focused on delivering high quality engagements for the Regional Sales / Channel Teams & North America Partner community
  • Ability to work cross functionally to plan and execute successful lead generation marketing programs
  • Experience identifying primary target markets and developing integrated campaign strategies together with business partners that include web, email, direct mail, advertising and events
  • Ability to manage the planning and execution of programs in a deadline driven environment
  • Possess great integrity

Education & Experience:

  • Bachelor's Degree in Marketing or related degree
  • 2 - 3 years + of B-to-B (channel) marketing experience in IT / Technology space (knowledge & experience with Enterprise Networks, IT Security, Cloud Applications and/or Service Provider segment is a pre-requisite)
  • Understanding of B2B marketing and experience with an indirect business model
  • Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of Indirect Sales Teams / Channels
  • Outstanding Presentation, Written and Verbal Communication Skills
  • Experience in building, driving & maintaining a daily working relationship with channel counterparts and regional sales teams
  • Experience in Marketing 2.0 campaigns (Social Marketing & Digital Marketing)
  • Experience with Marketing Automation (preferably Marketo) and CRM: Salesforce.com
  • Experience developing lead generation strategies and measuring lead gen campaigns with & through the channel
  • Previous work experience in an international work environment (is a pre-requisite)
  • Required:  Excellent language skills English (both written & spoken)
  • Travel as required

A10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.  A10 Networks also complies with all applicable state and local laws governing nondiscrimination in employment.


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$114,780 Low Average $137,928 High $161,075

Understand the total compensation opportunity for Field and Channel Marketing Manager [C] at companies like A10 NETWORKS INC, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the A10 NETWORKS INC Field and Channel Marketing Manager [C] in the United States, which includes base, and annual incentives can vary anywhere from $114,780 to $161,075 with an average total cash compensation of $137,928. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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