AAA Marketing Analyst - GIG Car Share Salary in the United States

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do.  We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

At A3 Labs we come to work to dream, design and define how we will live and move into the future. We exist to harness these forces for the benefit of Members and future generations, humanizing disruptive change for the betterment of the communities we serve. We’re looking for bright, passionate, and collaborative people to join our tight-knit team as we innovate in the spirit of service.   

Why Work For Us?

Impact. Lead the charge in mobility as a service movement and enable people’s lives to improve through the sharing economy. Leverage the best of an established 115 year-old not for profit combined with start-up speed and agility to create real and meaningful impact.

Recognition. We offer a competitive total compensation package including base salary, annual performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.

Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service. You’ll have the security of a larger organization but you’ll move at startup speed.

Summary

Reporting to the Senior Director of Marketing, the Marketing Analyst will be assigned responsibility for conducting data analytics to drive business results and goals. The role will work on marketing analytics, from recommending pricing changes and promotional experiments, to developing foundational dashboards and leveraging data to drive key decisions.

Essential Functions

• Analyzes external and internal customer data using database queries (SQL), spreadsheet (Excel) models, visualization tools (Tableau, etc.), statistical analysis tools, and campaign management software tools.

• Deliver informed decisions about the appropriate price points for various products based on the analysis of internal and external data.

• Coming up with conversion optimization tactics, with the aim of improving efficiency of marketing campaigns and increasing ROI

• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.

• Collaborates with internal and external partners/ stakeholders to investigate issues, make recommendations and develops action plans to achieve goals

• Identifies and troubleshoots data issues, working with IT and other areas as needed

• Performs return on Investment (ROI) calculations to improve cost per key performance indicators (KPI) on marketing campaigns, including digital and traditional and provides recommendations to product managers on ways to improve marketing efficiencies

• Gathers inputs for return on marketing investment (ROMI), lifetime value (LTV) and attribution model data

Knowledge/Skills/Abilities

• Ability to structure and conduct data analyses relevant to complex business issues using research, analytical, data processing and mathematical skills

• Oral and business writing communication skills and the ability to share analyses and recommendations to non-technical audiences

• Understanding of marketing channels and impact on marketing effectiveness.  Experience in data-oriented marketing channels like digital and direct mail

• Creative problem solver, positively challenging the status quo to drive solutions with a can-do attitude to overcome any obstacles and get things done

• Experience writing and optimizing SQL queries, data mining and working with large data sets, Knowledge of database structures including relational database concepts

• Advanced Microsoft Excel skills, including charts/graphs, pivot tables, lookups, and complex nested formulas

• Experience with business intelligence, reporting and visualization platforms (Tableau, DOMO, Looker, Cognos etc)

• Proficiency in MS-PowerPoint or Google Slides

Education & Experience/Licenses & Certification

• Bachelor's degree in a related area

• 3-5 years in a data-centric business-to-consumer role (e.g. Marketing Analytics, Product Analytics, Customer Data Analytics, Applied Data Science, etc.)

• Expertise in SQL and proficiency in another data programming language (Python, R, etc.)