AARP Advisor, Campaign Outreach Salary in the United States

How much does a Advisor, Campaign Outreach make at companies like AARP in the United States? The average salary for Advisor, Campaign Outreach at companies like AARP in the United States is $648,360 as of August 27, 2023, but the range typically falls between $406,012 and $890,708. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2

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What does a Advisor, Campaign Outreach do at companies like AARP?

Business Unit Description

The Campaigns unit is responsible for the planning and execution of all advocacy and public education campaigns assigned by the Portfolios planning process or by the Executive Vice President of the State and National Group.  The Campaigns unit partners with Government Affairs and States and Communities in developing and executing campaigns. The work of the Campaigns unit falls into the following areas:
• National and Federal Campaigns
• Multi-State Campaigns
• Individual State Campaigns 


This position is responsible for managing AARP’s advocacy social media channels, helping to achieve the association’s advocacy goals on behalf of our 38 million members, driving relevance, and leading the association into greater and more effective use of social media and emerging channels. 


1. Help develop and execute social media strategy for AARP advocacy efforts and work with colleagues across AARP to ensure that information is communicated in a way that effectively and efficiently drives action. 

2. Manage all social media advocacy channels including AARP Advocates Facebook, Twitter, and YouTube accounts; develop editorial and content calendar; and integrate efforts with each federal and multi-state campaign, working closely with campaign directors and other internal stakeholders. Manage content development across all digital media channels, including managing rapid response protocols and asset development.

3. Manage the advocacy social media advertising program, including developing dynamic assets; setting up robust message and audience testing protocols; trafficking and monitoring; reporting; staying on top of best practices; and managing the campaign budgets.

4. Keep abreast of AARP priority advocacy issues.

5. Develop/execute plans for social support for advocacy events (e.g., congressional hearings, press events and forums).

6. Lead training and development programs to support more informed use of social media by national and state advocacy staff.

7. Provide analysis and development of social media policies and programs through research of best practices.


Bachelor’s degree in Communications, Marketing, Public Relations, or related field and 4+ years of social media channel management experience in a fast-paced environment where attention to detail and meeting tight deadlines was essential. 

Outstanding written communications skills and demonstrated ability to create social media campaigns that result in public engagement and offline action. Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences and against deadlines. 

Outstanding interpersonal skills; ability to work collaboratively with others to achieve common goals. Solid understanding of all social media platforms, web, and SEO, and strong analytic and evaluation skills including web analytics and social ROI. Ability to analyze data and information and make data driven business decisions 

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Check out Advisor, Campaign Outreach jobs in Ashburn, Virginia

Support Analyst (ACA Marketplace Support)

A. Reddix & Associates - Norfolk, VA

$406,012 Low Average $648,360 High $890,708

Understand the total compensation opportunity for Advisor, Campaign Outreach at companies like AARP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the AARP Advisor, Campaign Outreach in the United States, which includes base, and annual incentives can vary anywhere from $406,012 to $890,708 with an average total cash compensation of $648,360. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
Job Openings for AARP Advisor, Campaign Outreach

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