AARP Advisor, Campaign Outreach Salary in the United States

The Campaigns unit is responsible for the planning and execution of all advocacy and public education campaigns assigned by the Portfolios planning process or by the Executive Vice President of the State and National Group.  The Campaigns unit partners with Government Affairs and States and Communities in developing and executing campaigns. The work of the Campaigns unit falls into the following areas:
• National and Federal Campaigns
• Multi-State Campaigns
• Individual State Campaigns 

This position is responsible for managing AARP’s advocacy social media channels, helping to achieve the association’s advocacy goals on behalf of our 38 million members, driving relevance, and leading the association into greater and more effective use of social media and emerging channels. 

1. Help develop and execute social media strategy for AARP advocacy efforts and work with colleagues across AARP to ensure that information is communicated in a way that effectively and efficiently drives action. 

2. Manage all social media advocacy channels including AARP Advocates Facebook, Twitter, and YouTube accounts; develop editorial and content calendar; and integrate efforts with each federal and multi-state campaign, working closely with campaign directors and other internal stakeholders. Manage content development across all digital media channels, including managing rapid response protocols and asset development.

3. Manage the advocacy social media advertising program, including developing dynamic assets; setting up robust message and audience testing protocols; trafficking and monitoring; reporting; staying on top of best practices; and managing the campaign budgets.

4. Keep abreast of AARP priority advocacy issues.

5. Develop/execute plans for social support for advocacy events (e.g., congressional hearings, press events and forums).

6. Lead training and development programs to support more informed use of social media by national and state advocacy staff.

7. Provide analysis and development of social media policies and programs through research of best practices.

Bachelor’s degree in Communications, Marketing, Public Relations, or related field and 4+ years of social media channel management experience in a fast-paced environment where attention to detail and meeting tight deadlines was essential. 

Outstanding written communications skills and demonstrated ability to create social media campaigns that result in public engagement and offline action. Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences and against deadlines. 

Outstanding interpersonal skills; ability to work collaboratively with others to achieve common goals. Solid understanding of all social media platforms, web, and SEO, and strong analytic and evaluation skills including web analytics and social ROI. Ability to analyze data and information and make data driven business decisions 

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.