AARP Direct Response Campaign Manager - DAPM Salary in the United States

How much does a Direct Response Campaign Manager - DAPM make at companies like AARP in the United States? The average salary for Direct Response Campaign Manager - DAPM at companies like AARP in the United States is $155,789 as of May 25, 2023, but the range typically falls between $137,670 and $173,908. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities

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What does a Direct Response Campaign Manager - DAPM do at companies like AARP?

Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.


Supports business units across AARP that communicate with members, expired members, and/or non-members with: (1) data sourcing and targeting recommendations, (2) audience selections, and (3) marketing analysis.  Interfaces with AARP’s business units to meet their communication goals, in addition to collaborating across AARP, its affiliates, and vendors.

  1. Drives Dashboard goals of impact, relevance, and revenue by leveraging scientific methodologies to recommend optimal audiences for member and/or non-member specific direct response communications.  Sizes the audience, establishes KPIs, and designs test plans.
  2. Utilizes IBM Campaign/Unica and builds and delivers direct response campaign files in accordance with internal policies and quality standards. 
  3. Provides decision-making support for campaign and test activities, including, but not limited to, developing test strategies, analyzing test results and campaign trends, and developing Tableau-based production reports. 
  4. Manages internal clients, keeping them abreast of industry trends and internal MarTech capabilities.
  5. Drives the creation of success metrics at the program- and campaign-level.  Ensures programs are integrated and implemented according to specified plans and that analytic and infrastructure development needs are prioritized, qualified, tracked, and delivered.
  6. Furthers the data-driven discipline of the organization to increase the efficiency of communications through enhancements to decision-making processes, infrastructure tools, and member data availability.

Completion of a Bachelor’s degree in Marketing, Finance, Management Information, Data Science, or a related field and 5+ years of job-related experience.  A direct response background is a must, as well as prior experience with campaign management tools and analysis.  Strong data manipulation and client management skills required.  Database marketing experience preferred.

Marketing savvy with technical aptitude.

A strategic thinker, with the knowledge of scientific approaches for designing and analyzing marketing tests.

An excellent communicator, with a strong phone and in-person presence -- someone service-oriented who can make recommendations in a diplomatic manner.

Working knowledge of CRM systems (IBM Campaign/Unica or similar audience management tool).

Proficient on Microsoft Office applications and relational database software.

Experience with digital reporting/analysis tools and/or Tableau a plus.

Benefits Offered

 AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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$137,670 Low Average $155,789 High $173,908

Understand the total compensation opportunity for Direct Response Campaign Manager - DAPM at companies like AARP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the AARP Direct Response Campaign Manager - DAPM in the United States, which includes base, and annual incentives can vary anywhere from $137,670 to $173,908 with an average total cash compensation of $155,789. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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