AARP Direct Response Specialist Salary in the United States

How much does a Direct Response Specialist make at companies like AARP in the United States? The average salary for Direct Response Specialist at companies like AARP in the United States is $71,143 as of June 27, 2024, but the range typically falls between $61,332 and $80,955. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities

About AARP

Browse other Companies in the Edu., Gov't. & Nonprofit Industry

View aarp Salary

What does a Direct Response Specialist do at companies like AARP?

Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

AARP Foundation is AARP’s 501 c3 charitable affiliate.  We are a public charity with revenue from federal agencies, corporations, foundations and individuals.  AARP Foundation’s vision is a country free of poverty where no older person feels vulnerable.  Staff are located in Washington DC and throughout the US. 

Every year, AARP Foundation helps millions of struggling older adults 50 and over win back opportunity by being a force for change on the most serious issues they face each day.  Through the Foundation’s many groundbreaking and innovative programs and services, we create and advance effective solutions to meet their basic needs for nutritious food, safe and affordable housing, adequate income and much-needed personal connections.


The Direct Response Specialist (DRS) is a dual role.  Implementing, coordinating and analyzing all direct response fundraising activities utilizing direct response giving vehicles (mail and online) to enable AARP and AARP Foundation to support its advocacy/charitable programs throughout the country. Coordinates with AARP and AARP Foundation stakeholders to fully integrate and maximize fundraising throughout the organization. 


Coordinates direct response plans and strategies for the AARP’s Advocacy program/AARP Foundation Charitable program to secure financial gifts, and to ensure financial and dashboard goals are met.

Manages day-to-day relationships with external vendors to implement multi-channel direct response marketing programs relative to creative development, print production, data needs.

Coordinates adherence to full direct response campaign production schedules: coordinates production calls and meetings that include both internal and external partners and implement copy and design for test packages. 

Coordinates with internal partners to set up and implement back-end processing (coding, caging and cashiering, fulfillment) relative to direct mail. 

Ensures Legal, Brand, mandatory and overall messaging are correct in all new and repeat artwork.

Coordinates premium program research, approvals and acquisition with multiple vendors.

Process program reporting documentation.

Proofread art pdfs and review sign-offs for mail pieces

Train new team members on all aspects of the production implementation process.

Collaborates with internal partners throughout the organization to ensure coordinated  efforts /campaigns are executed for the benefit of the Association and donor preference, including but not limited to data requests, calendaring, Foundation marketing/communications, Foundation and Advocacy Resources.

Adhere to all applicable laws and follow ethical standards for charitable giving, as defined by the Association of Fundraising Professionals. ¿


Completion of a Bachelor’s degree and 3 or more years related experience in direct response fundraising (mail and/or Internet); or an equivalent combination of training and experience related to the duties of the position.

Proven track record in managing and implementing large, complex direct mail, Internet, and/or phone-based programs to support advocacy programs. 

Extreme attention to detail and accuracy required. 

Experience reviewing/writing fundraising copy and working with vendors to produce fundraising materials. 

Experience with computer, database, and spreadsheet programs. 

Ability to interact and communicate effectively with vendors, internal customers, and the general public. 

Experience in working in a large complex environment.

Benefits Offered

 AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Check out Direct Response Specialist jobs in Ashburn, Virginia

Member Services Specialist

American Association For Marriage and Family Therapy Inc - Alexandria, VA

Part Time Contracts Specialist

Sincerus Global Solutions Inc - Alexandria, VA

Curriculum Specialist

CATHEXIS - Alexandria, VA

$61,332 Low Average $71,143 High $80,955

Understand the total compensation opportunity for Direct Response Specialist at companies like AARP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the AARP Direct Response Specialist in the United States, which includes base, and annual incentives can vary anywhere from $61,332 to $80,955 with an average total cash compensation of $71,143. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
Job Openings for AARP Direct Response Specialist
Allegiance Group - Arlington , VA
ROLE SUMMARY The Direct Marketing Segmentation Specialist is at the heart of our direct response operations, tasked with the critical role of analyzing and segmenting donor data to optimize ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 2 days ago
SGI Global, LLC - Arlington , VA
... Director of National Intelligence to achieve goals and objectives. * Utilizes overlapping ... Responses should provide analysis and assessment, as necessary, and should be sent in a timeframe ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 2 days ago
CHT USA Inc. - Richmond , VA
... response to inquiries, concerns, order placement and requests about products. Responsible for ... Direct contact with customers by telephone, electronically and face to face * Respond promptly to ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 18 days ago
EMS of Virginia (Educating, Mentoring, Success) - Richmond , VA
Clinical Supervisor II and/or Director GENERAL DESCRIPTION : The incumbent is responsible for the ... Response, CSA Services). These services may be provided in an outpatient clinic or in the client ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 23 days ago
EMS of Virginia (Educating, Mentoring, Success) - Richmond , VA
Clinical Supervisor II and/or Director GENERAL DESCRIPTION : The incumbent is responsible for the ... Response, CSA Services). These services may be provided in an outpatient clinic or in the client ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 23 days ago
NavitsPartners - Wolf Trap , VA
... Response Team (CRT), as requested; * provide staff training as needed * participate in 3rd party ... billing, as directed; * uphold confidentiality at all times regarding students and staff; and ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 6 days ago

Are you an HR manager or compensation specialist?'s CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst