AARP Integrated Marketing Intern (Summer) Salary in the United States

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 

Within Integrated Communications & Marketing, the AARP Integrated Marketing team serves as an internal strategic marketing partner to program and issue leads across AARP for top enterprise issues. IM develops and delivers comprehensive, omni-channel marketing campaigns to support key programs and cross-Association initiatives.             

AARP's Integrated Marketing team is seeking a star intern for summer 2020. If you are passionate about marketing and are especially interested in channel integration, emerging trends, and how AARP markets its social impact offerings to its 38 Million members (and millions of prospects), this is the internship for you!

Support the marketing of AARP’s social impact issue areas, including auto, caregiving, fraud, healthy living, hearing, online learning, savings & planning, travel, and work & jobs. Assist members of the team on projects related to marketing campaign strategy, messaging, targeting, testing, and/or execution. Conduct internet research on emerging trends in consumer behavior, industry solutions, emerging channels and communication platforms, competitive landscape, etc. Assist with marketing project management.

Project tasks could include email test plan development, online paid media plan development, workflow initiation, working with creative agencies to secure creative assets, sourcing content for promotion in marketing campaigns, etc. Research, plan, and/or compile submissions for marketing industry awards. Develop and/or polish internal marketing planning and/or communication templates.

Prospective interns must be currently enrolled in a degree program at an accredited college or university; and be considered rising undergraduate juniors or seniors, graduate students, or post-doctorate students.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.

In order to achieve success in this intern role, the following skills are important:

• Marketing interest, experience, and/or relevant coursework
• Social media interest, experience, and/or relevant coursework
• Internet and Microsoft Office proficiency
• Collaboration
• Flexibility
• Team attitude
• Initiative and ability to work independently.

Internships are non-exempt positions and are not eligible for employee benefits.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.