AARP Integrated Marketing & Member Benefits Intern (Summer) Salary in the United States

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 

Are you a college or graduate student with solid analytical and strategic skills who is creative and strategic, and about what makes people think or do something? Do you like to design great experiences for people and build strategies that ensure long term business relationships? Our Member Value team is looking for you! Our team drives member benefits and value for the almost 38 million AARP members. If you want to learn from a great team of professionals, apply now!

As an intern, you will support the Member Value team in new business development efforts such as conducting company background briefs and market scans and participating with the team on outreach for new benefit development. A special focus of this position will be identifying key elements for deal terms, including user experience, key terms, digital implementation, and project management. We focus on the development of new member value around the needs and interests of members, including how they want to learn about and experience their benefits.

As an intern, you will also evaluate opportunities to leverage the capabilities within AARP to deliver maximum value and create strong business relationships. Knowledge in the areas of business, marketing, or strategy is primary. Additional knowledge of human needs, wants, and preferences from the fields of psychology, counseling, anthropology, or related field is also valuable.

We’ll challenge you to think and work in new ways. We are committed to your growth and will cultivate your continued learning and development.

On an average day, you will be:

Strategic

• Apply innovative thinking and problem-solving to new member value opportunities
• Design digital user experiences

Analytical

• Use data and insights to evaluate the needs and wants of members.
• Analysis of markets and companies

    Management

• Develop and manage project plans to ensure coordination and execution.
• Assist members of the team on projects related to digital strategy and implementation, content development, and marketing.

User Experience

• Create new value experiences using user centered design.

Conduct internet research on emerging trends in these categories, such as consumer behavior, industry solutions, competitive landscape, etc. 

Prospective intern must be currently enrolled in a degree program at an accredited college or university; and be considered rising undergraduate juniors or seniors, graduate students, or post doctorate students.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers.  This may include those who have previously graduated college and are now enrolled in a continuing education program.

Internships are non-exempt positions and are not eligible for employee benefits.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.