AARP Office of Community Engagement – Multicultural Community Engagement Intern Salary in the United States

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

This position will assist the Office of Community Engagement (OCE) and Brand, specifically Senior Advisors on the Community & Strategy Integration (CSI) team and Senior Brand Strategist by supporting the work around an Association Strategic Priority that focuses on engaging local communities.

One of the main objectives of this Priority is to connect with specialized and hard-to reach audiences. In 2020, the priority is local Hispanic/Latino (H/L) engagement because of the development of a 3-year strategy with the goal of building familiarity, relevance, and trust among this audience. In addition, the Priority is working on tools to ensure AARP reaches and connects with other multicultural audiences including African American/Black (AA/B), Asian American/Pacific Islander (AAPI) and American Indian/Alaskan Native (AI/AN.

Activities for the intern will include a combination of communications, outreach, analysis and administrative duties such as attending meetings, reviewing research, and writing that support the various multicultural audiences listed above.

• Support efforts around Engaging Locally Strategic Priority to reach and connect with target audiences.
• Support the goal, value proposition and strategic imperatives of the Local H/L Strategic Plan. Assist in the tracking and support the delivery of Measures of Success for the plan.
• Support OCE and Brand in various activities surrounding the development of the new local H/L creative campaign, including:
  • Assist with reviewing Spanish/bilingual scripts and/or creative
  • Work with media and creative agencies to get assets where states/local teams need them
  • Work with Brand to deliver on local asset needs
• Work on strategies to improve local and multicultural content for state Facebook pages and or other social channels.
• Work with Senior Advisors and other Business Units (BUs) on work that supports the Local multicultural strategies, and help with plans that assure commitments are delivered.
• Help to update, maintain and share multicultural audience Toolkits.
• Work closely with Research and AARP Library to review and share pertinent reports with state teams and other BUs (i.e. Collage Group & Statista)
• Prepare materials and PowerPoints for bi-weekly Target H/L Community web-conferences and other specialized audience meetings.
• Work with Senior Advisors to recap notes for these meetings and send to participants afterward.
• Act as the point-person for OCE to collect multicultural audience accomplishments and or best practices from the states to share in OCE bi-weekly newsletter. Utilize these highlights for other internal publications when applicable.
• Assist in the development of on-going communication via an e-newsletter/reminder to state staff leading multicultural work.
• Maintain the audience distribution lists as provided via state planning documents.

The internship will support the following tasks:

• Assist sin identified priority activities.
• Learn AARP systems including Brightspot (local blogs), Sprinklr (social content), Volunteer Portal, along with AARP community framework and principles, as well as AARP issues and culture.
• Perform a variety of administrative tasks including recapping meeting notes, setting up meetings (with proper technology).
• Support collaboration with state teams, other BUs, community organizations and partners to ensure strategic imperatives are accomplished.

Prospective intern must be currently enrolled in a degree program at an accredited college or university; and be considered rising undergraduate juniors or seniors, graduate students, or post doctorate students.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers.  This may include those who have previously graduated college and are now enrolled in a continuing education program.

Internships are non-exempt positions and are not eligible for employee benefits.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.