ABERDEEN Marketing Analyst Salary in the United States

How much does a Marketing Analyst make at companies like ABERDEEN in the United States? The average salary for Marketing Analyst at companies like ABERDEEN in the United States is $61,731 as of June 27, 2024, but the range typically falls between $52,667 and $70,795. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities


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What does a Marketing Analyst do at companies like ABERDEEN?

Aberdeen (www.aberdeen.com) is a Marketing Data Company that combines Big Data Analytics and powerful Industry Research to drive a variety of sales and marketing programs for our clients. Blending a fast-paced, entrepreneurial environment with a worldwide presence, we are a trusted brand and leading provider of marketing data products and services to companies around the world.

Would you like working at Aberdeen? Answer that by peering inside our DNA (some people call it Core Values):

  • Be ambitious and audacious
  • Value intelligence, curiosity, and candor
  • Constantly innovate to drive value
  • Enjoy working with talented and driven colleagues

Aberdeen is looking for a Marketing Analyst to join our team. Responsibilities include working with creative, product marketing, and social media to build content for clients, monitor our various marketing technologies, work with our marketing automation team, and conduct segmentation and campaign analysis. This position will also work directly with our Research team to assist in implementing demand generation and programmatic advertising campaigns based on our data-driven research.

Aberdeen understands that our value comes from our people. We endeavor to hire only the best, recognizing that our employees are our most valuable asset. We strive to create an environment that is both challenging and thrilling.

Must-have characteristics:

  • Highly Intelligent - there’s just no substitute for smarts
  • Sense of Urgency - being smart is great, but we also want people who get things done
  • Integrity - in all that you do. We put a lot of responsibility on our employees, and in turn, seek the integrity to justify that trust.
  • Highly organized, detailed oriented, and tasks-driven


  • All areas dealing with marketing.
  • Monitor, analyze, and report on key performance indicators from our website data, SEO, and other web-based data. Propose and implement process changes to increase our marketing effectiveness.
  • Oversee our Marketing Automation, including administering our marketing automation system from Pardot.
  • Proofread and edit our Fact-based Research before it is syndicated to our clients.
  • Work with the content delivery team to ensure that we are monitoring the online consumption of our research.

Desired Skills and Experiences

  • Bachelors or higher in marketing with strong analytical skills
  • Knowledgeable in using productivity suites (such as Microsoft Office) and marketing automation & sales enablement software
  • Must have excellent organizational skills and have meticulous attention to detail
  • The ability to analyze B2B marketing data and recommend new processes to ensure optimal effectiveness of our sales and marketing teams
  • Excellent write, proofread and edit skills
  • Excellent oral communication and interpersonal skills
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$52,667 Low Average $61,731 High $70,795

Understand the total compensation opportunity for Marketing Analyst at companies like ABERDEEN, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the ABERDEEN Marketing Analyst in the United States, which includes base, and annual incentives can vary anywhere from $52,667 to $70,795 with an average total cash compensation of $61,731. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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