ACCELA Product Marketing Manager Salary in the United States

How much does a Product Marketing Manager make at companies like ACCELA in the United States? The average salary for Product Marketing Manager at companies like ACCELA in the United States is $128,699 as of August 27, 2023, but the range typically falls between $110,247 and $147,150. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2


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What does a Product Marketing Manager do at companies like ACCELA?

About this role:

We’re looking for a talented Product Marketing Manager to help drive how we communicate our solution vision and value in the market. You'll work alongside our corporate marketing, sales and product teams and be responsible for:

  • Becoming an expert in our target market of government agencies, and of our various software solutions for those markets
  • Directly authoring product targeting, positioning, messaging, and marketing and sales assets for various products within the Accela portfolio
  • Helping driving market analysis, including new market (white space) mapping, sizing, pricing and prioritization
  • Creating buyer personas to help define our go-to-market strategies
  • Identifying and developing compelling, differentiated sales tools and assets needed for each stage of the funnel and sales cycles
  • Helping drive new product/solution launches and go-to-market plans
  • Creating content to support demand generation efforts, including webinar content, website copy, whitepapers, etc.
  • Play an active role in customer communications, including messaging, tone, and process

You should have:

  • Demonstrably strong writing and communication skills
  • Able to work autonomously and drive projects to completion
  • Direct experience with market metrics and analysis, and being data and metrics oriented
  • 4-6 years product marketing or related experience. SaaS B2B preferred
  • Tech and business savvy thinker who is naturally goal-oriented and curious
  • Experience with sales training and tools
  • Experience with business process automation, content management, and enterprise platform software is helpful
  • BA/BS degree, MBA helpful

For nearly 20 years, Accela has been an industry leader in designing and delivering government software to improve efficiency, increase citizen engagement and enable the development of thriving communities. Today, citizens are savvy to how services should be delivered, and expect a consistently convenient, openly transparent view into their local government. While government agencies struggle to do more with less, our mission has never been more critical. Accela provides a robust, cloud-based platform of government software solutions that accelerate growth, efficiency, and transparency in communities of all sizes. From planning, to building, to service request management and more, Accela’s SaaS offerings level the playing field for small and medium governments and enable smaller agencies to leverage larger city technologies. Our open and flexible technology helps agencies address specific needs today, while ensuring they are well prepared for the emerging challenges of the future.

Accela believes in developing and nurturing a workplace community where our differences are celebrated, and everyone feels a sense of psychological safety and belonging. Accela is committed to putting resources and attention towards evolving our practices, policies, and philosophies to enable diversity to thrive and to support equity in opportunity for everyone.

Accela is an Equal Opportunity Employer/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religionnational origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.


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Understand the total compensation opportunity for Product Marketing Manager at companies like ACCELA, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the ACCELA Product Marketing Manager in the United States, which includes base, and annual incentives can vary anywhere from $110,247 to $147,150 with an average total cash compensation of $128,699. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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