ACCO BRANDS CORP Digital Marketing Manager Salary in the United States

How much does a Digital Marketing Manager make at companies like ACCO BRANDS CORP in the United States? The average salary for Digital Marketing Manager at companies like ACCO BRANDS CORP in the United States is $136,406 as of June 27, 2024, but the range typically falls between $114,428 and $158,384. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

About ACCO BRANDS CORP

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What does a Digital Marketing Manager do at companies like ACCO BRANDS CORP?

Achieve. Create. Collaborate. Organize.

Essential brands. Innovative products. Smart investment. Winning team. This is what you will find at ACCO Brands. We are passionate about building a culture that is committed to the success of our employees. If you are looking for an organization that offers rewarding opportunities and is dedicated to team orientation, learning and development, and flourishes with success, we invite you to be a part of building our company for the future.

The Digital Marketing Manager develops and manages the digital marketing campaigns that drive acquisition for your respective brands and products. You will play a major role in enhancing brand awareness and engagement within the digital space, as well as driving website traffic and acquiring new customers. The DMM will create and implement search and social marketing campaigns and other online advertising mediums with success measured by campaign ROI, click-through-rate, lead acquisition, and conversion rate.

Responsibilities 

  • Coordinate and plan digital campaigns for new customer acquisition and current customer retention through organic search and social platforms
  • Grow new customer acquisition by working with agencies and internally in creating top-of-funnel lead generation and acquisition campaigns through social campaigns across multiple mediums
  • Direct organic search initiatives, continually developing and maintaining a keyword strategy that satisfies high-funnel acquisition strategies and low-funnel conversion campaigns
  • Create comprehensive remarketing campaigns across multiple mediums, including but not limited to abandoned cart, abandoned browse, lapsed customer reactivation, and prospect conversion
  • Own the social media strategy and execution for the brand.
  • Coordinate social media advertising with ACCO Brand's Brand Marketing Team campaigns and initiatives in order to deliver a comprehensive and cohesive brand experience across social media platforms
  • Develop landing page and site experience scenarios with the Creative and Merchandising teams in order to complete the customer journey from paid and organic media
  • Own the strategy, roadmap, and creation process around non-product specific content for the associated brands 
  • Define user journey and drive digital assets to address consumer/business needs from discovery to the point of acquisition 
  • Oversee/execute community management across active social platforms  
  • Contribute to retention strategy to drive efficiency with marketing campaigns while increasing customer retention and AOV 
  • Interface with product marketing and sales owners on content needs  
  • Educate product teams on standards and content creation practices, including educational workshops or ad hoc training 

Qualifications

  • Bachelor’s degree or comparable work experience
  • 3 to 5 years of ecommerce, digital or marketing experience 
  • 2+ years of content marketing, including onsite content, blogging, influencer marketing, social media marketing, developing advocates
  • 2+ years in paid search is a plus
  • Certification in marketing automation, email, analytics, and content management systems a plus
  • Demonstrated experience in leveraging social media to drive consumer/business engagement and sales.
  • Solid understanding of contemporary SEO practices
  • Understanding of digital marketing KPIs (CTR, ROAS, CR, etc.) 
  • Strong verbal communication, writing, and editing skills
  • Working knowledge of content management systems
  • Demonstrated ability to work in a highly matrixed environment

About Us

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of nearly $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth.  We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply and build your future with ACCO Brands.

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

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$114,428 Low Average $136,406 High $158,384

Understand the total compensation opportunity for Digital Marketing Manager at companies like ACCO BRANDS CORP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$114,428
$158,384
$136,406
The chart shows total cash compensation for the ACCO BRANDS CORP Digital Marketing Manager in the United States, which includes base, and annual incentives can vary anywhere from $114,428 to $158,384 with an average total cash compensation of $136,406. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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