ACCO BRANDS CORP Marketing Insights Analyst Salary in the United States

How much does a Marketing Insights Analyst make at companies like ACCO BRANDS CORP in the United States? The average salary for Marketing Insights Analyst at companies like ACCO BRANDS CORP in the United States is $103,667 as of October 25, 2023, but the range typically falls between $88,380 and $118,953. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2


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What does a Marketing Insights Analyst do at companies like ACCO BRANDS CORP?

Achieve. Create. Collaborate. Organize.

Essential brands. Innovative products. Smart investment. Winning team. This is what you will find at ACCO Brands. We are passionate about building a culture that is committed to the success of our employees. If you are looking for an organization that offers rewarding opportunities and is dedicated to team orientation, learning and development, and flourishes with success, we invite you to be a part of building our company for the future.

The primary function of the Marketing Insights Analyst is to provide consumer and shopper research to the company to generate insights used for Marketing and customer strategies and decision making.

  • Execute consumer and shopper research projects through external research vendors or internally to achieve research objectives. Proactively manage all project communication as well as activities such as discussion guide and survey development, stimuli prep, and report structure. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Create and lead unmoderated/moderated usability tests, interviews, field studies, surveys, industry competitive analysis, and other activities to understand and optimize digital customer experience. Makes UI/UX recommendations to E-commerce marketing team to optimize practices.
  • Extract information from qualitative and quantitative data and turn it into compelling insights and stories that help our stakeholders become more successful.
  • Research questions and topics that are presented to the department. Conduct information gathering process, analyze data, process for relevance, and draw conclusions and make recommendations based on findings.
  • Present research findings to internal and external audiences. Be influential in conveying recommendations and driving action with customers and internally.
  • Conduct analysis on secondary information that is relevant to our businesses and seasonality.
  • Manage content on Insights sharing sight. Post project reports, custom industry analysis, and relevant secondary information so that it is accessible to internal partners.
  • Maintain close contact with Marketing and Sales functions to understand key business topics and conditions within our company and the industry.
  • Identify and investigate new research methods and data sources to continually improve the value of Consumer Insights to the organization.
  • Assist and support Marketing Research Manager on projects as needed.
  • Bachelor’s degree in Marketing, Business or related discipline preferred
  • 2+ years relevant work experience (Research experience preferred, would also consider Marketing or Sales roles with strong research utilization experience) 
  • Strong verbal/written communication and presentation skills
  • Strong quantitative and analytical skills
  • Highly proficient computer skills (PowerPoint, Excel, Word, Internet)
  • Experience with online survey tools and/or SPSS statistical software required
  • Solid organizational and creative problem-solving skills
  • Exceptional project management skills
  • Minimal travel is required

About Us

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of nearly $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth.  We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply and build your future with ACCO Brands.

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at

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$88,380 Low Average $103,667 High $118,953

Understand the total compensation opportunity for Marketing Insights Analyst at companies like ACCO BRANDS CORP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the ACCO BRANDS CORP Marketing Insights Analyst in the United States, which includes base, and annual incentives can vary anywhere from $88,380 to $118,953 with an average total cash compensation of $103,667. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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