ABM Marketing Specialist
At Anaplan, we are looking for adynamic and collaborative
ABM Marketing Specialist, to join our growing team of superstar global growth marketers. Our Account Based Marketing team is focused on building awareness and help generating the demand for a connected planning platform that is helping people and companies across the globe to improve their planning processes, make better-informed decisions, and optimize their business results.
This is a stellar opportunity to get involved in a highly visible, large scale SaaS cloud company. This role is an immediate full-time position. If you’re ready to roll up your sleeves and tackle unique problems that no one else is solving, keep reading. This role is in the global team which focuses on driving pipeline through targeted line of business, person-based marketing campaigns.
This position is in Minneapolis where you will work from home until our downtown Warehouse district office reopens, and we resume mostly working in the office.
Insight on your impact
- Help execute global ABM marketing plans to support aggressive goals for our largest acquisition and expand revenue growth opportunities
- Play a key role in managing program activities, including integrated marketing campaigns, reporting and results tracking, event planning, and writing copy for customer emails and social media
- Manage multiple projects and campaigns simultaneously, ensuring clear and proactive communication to meet deadlines and stay within budget
- Build and maintain ongoing communications with key internal stakeholders such as Sales, Marketing Operations and Field Marketing team
Your qualifications, your influence
- 3+ years of general B2B marketing experience preferably in SaaS technology markets with progressive growth and demonstrable experience in implementing successful marketing campaigns and programs
- Strong project management skills, creative thinking and analytical ability
- Prior experience using the martech stack of tools such as SalesForce and Marketo with ability to quickly learn and adopt new technology platforms
- Copy writing skills for sales materials, social and digital needs
- The ability to execute programs from start to finish
- Excels at cross-group collaboration
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
- Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
- Independence and initiative in high profile situations with strong project management, organization and time management skills
Preferred skills and technical familiarity
- Marketo
- Salesforce
- Tableau
- Workfront
- Anaplan
- Demandbase
- Adobe Analytics
Preferred location: Minneapolis
Anaplan Careers - careers.anaplan.com
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