ARENA SOLUTIONS Marketing Campaign Manager Salary in the United States

Who Is Arena Solutions & How Do You Fit?                                                     

Are you looking for a new challenge and rewarding career? At Arena Solutions, we help high tech manufacturers and medical device companies create products that change the world. Our cloud-based product lifecycle management (PLM) and quality management (QMS) software is used by leading product innovators like Nutanix, Bio-Rad, Sonos, Teleflex, and Citrix. Join our team and you will thrive in an award-winning workplace that fosters a work-life balance. At Arena we focus on helping people identify their strengths to better their career every day, to grow and learn both personally and professionally. 

Why Join Arena?

• 1,300+ customers love us in the high-tech manufacturing and medical device markets
• #1 Leader voted by customers among PLM software platforms
• 9 years as Top Company to Work For
• 96% approval rating of our CEO, Craig Livingston
• Check us out on G2 Crowd, Trust Radius, GlassDoor, arenasolutions.com

This role is critical to reaching multi-channel campaign goals and requires the ability to manage multiple B2B campaigns across channels (digital, webinars, content syndication, email, direct mail, etc.), balancing quantitative and qualitative data inputs to create smart campaigns, optimize budget dollars, and deliver desired results while working under established deadlines.

What you will do in the role:

• Drive the execution of integrated marketing campaigns, including but not limited to awareness, lead acquisition, engagement, and nurture campaigns.
• Manage the cross-functional planning, development, and timely execution of campaigns with key marketing stakeholders. Takes initiative to work with sales and BDR teams to ensure requisite actions are taken on follow up actions or lead gen activities for campaigns.
• Create campaign briefs that clearly communicate purpose and goals; drive campaign implementation through the development and management of detailed project and budget plans; track program results to measure program success and drive optimization recommendations.
• Drive the ongoing alignment of sales and marketing through the orchestration of ABM initiatives and target account focused campaigns.

Who are you:

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field (or equivalent work experience) is required.
• Minimum of 5+ years’ experience in B2B SaaS Marketing, with prior success in developing and executing demand generation and pipeline-building marketing programs and campaigns across products and segments.
• Experience with modern marketing principles, practices, optimum mix of tactics, and vehicles for targeting Enterprise named account preferred (1:1, 1:few, and 1:many campaigns).
• Experience with CRM, marketing automation, and account-based marketing (ABM) platforms (SFDC, Marketo, and Demandbase preferred).
• Excellent written and oral communication skills required with a strong bias toward proactive and clear communication of expectations and deadlines to internal audiences.
• Ability to execute programs on time, on budget, and with existing resources.
• Understanding of campaign messaging, nurture programs, value propositions, assets, and content marketing.
• Excellent organization and planning skills.
• Must be proactive, self-motivated, detail-oriented, and is metrics focused