BAUDVILLE Marketing Manager Salary in the United States

Description

We Want You!  Your positive attitude.  Your commitment to delivering the best.  And, if you happen to be good at ping pong…well, all the better!

Baudville Brands is the parent of business to business product innovation and marketing brands: Baudville, IDville, RecogNation, and Pure Promo.  With over $50MM in total revenues and 130 employees we seek to ‘make workplaces better’ through our unique blend of innovative products, go-the-extra-mile service and operational excellence.  The company’s 80K sq. ft. facility is located in Grand Rapids – Michigan’s second largest metro area with a population of 1.3 million.  (www.visitgrandrapids.org)

About the Opportunity

Baudville Brands is seeking a highly driven and strategic individual that will be responsible for driving growth, innovation, and brand awareness for RecogNation. This individual will report to the General Manager and partner with the following department heads: Sales, Client Services, Technology, Purchasing, and Creative Services.

Essential Duties and Responsibilities

• Drive greater brand awareness for RecogNation through the complete ownership of the Marketing and Communications initiatives for the brand.
• Develop, manage, and deploy brand and industry related content: best practices, emerging trends, product/solution updates, feature releases, customer success stories, customer onboarding and training materials, etc.
• Partner with Sales and Client Services to develop and deploy lead generation campaigns, sales collateral, brand presentations, custom proposals, etc. for our current and prospective customers.
• Optimize, enhance, and manage the brands website, digital presence, and KPIs.
• Become a subject matter expert within the rewards, recognition, & employee engagement space.
• Develop a deep understanding of the comptitive landscape; understanding the key USPs and differentiators of each competitor.
• Seek to understand the voice of the customer(s): CEO, HR Champion, Front Line Manager, Individual Employee Engagement, etc.
• Attend industry tradeshows, educational seminars, and networking opportunities.
• Participate in sales calls and client reviews.
• Develop and oversee the relationship(s), budget(s), and timeline(s) with key vendors and suppliers as necessary.

Ideal Candidate Traits

• Experienced professional with demonstrated success in the areas of marketing and communications.
• Demonstrated ability to develop and deploy content/communication(s) strategies through marketing automation platforms.
• Proven ability to translate brand USPs, data points, features, etc. into effective marketing pieces.
• Prior experience with developing, deploying, and maintaining brand guidelines and voice.
• Highly motivated and driven individual with excellent written and oral communication skills.
• Possess an analytical approach to decision making with outstanding attention to detail.
• Ability to multi-task and maintain organization in a very fast-paced environment.

Key Measures of Success

• Achieve a measurable impact on lead generation, close rates, and revenue.
• Develop, execute, and achieve department KPIs in relation to the marketing, communications, and content initiatives for the brand.
• Achieve strong collaborative working relationships with the other brand leaders.
• Become a subject matter expert

Requirements

Our Winning Culture Offers

• A world-class work environment – Named one of West Michigan’s 101 Best and Brightest Companies to work for 11 times, National 101 Best & Brightest winner for 6 consecutive years and 101 Best & Brightest in Wellness winner 5 times.
• Performance-based compensation commensurate with experience including annual salary, bonus, and long-term incentive compensation
• Stability of a privately held, employee-focused business with 35+ years of rich and diverse history.
• Medical, Dental, Vision, Life, LTD & STD
• Company-sponsored 401K with 100% vested match
• Tuition Reimbursement
• Peer group of proven winners – ready to embrace the same and grow our successful business to new levels.

At Baudville Inc., also known as The Office of Positive Mojo , we offer a challenging but rewarding work environment where employees respect and recognize each other. We are dedicated to workforce diversity and a drug- and smoke-free workplace. Baudville is an Equal Opportunity Employer and does not discriminate on the basis of age, gender, race, religion, color, national origin, marital status, genetic information, height, weight, sexual orientation, gender identity, protected veteran, individual with a disability or any other protected characteristic. Drug screening and background check are required.