BLACKLINE, INC. Client Marketing Manager Salary in the United States

How much does an Client Marketing Manager make at companies like BLACKLINE, INC. in the United States? The average salary for Client Marketing Manager at companies like BLACKLINE, INC. in the United States is $201,469 as of December 27, 2022, but the range typically falls between $169,764 and $233,174. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

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What does an Client Marketing Manager do at companies like BLACKLINE, INC.?

Job Summary

We have an exciting opportunity for you to join the only cloud-based unified technology solution built specifically for accounting and finance teams. Our rapidly growing organization now has over 3,400 customers that trust us. That’s why we are expanding our Client Marketing team and looking for a Marketing Manager who can partner with our Enterprise Account Management teams. You will be responsible for supporting marketing strategy by creating campaigns to increase adoption, generate upsell opportunities, and ensure our customers are being served well.

 

Roles and Responsibility (list in order of importance)  

  • Support the growing Enterprise Account Management teams across North America. This includes frequent alignment with the GEO VP, RVP, and Managers.
  • Develop and maintain marketing programs from start to finish. Responsibilities include theme conceptualization, strategy development, content procurement, copywriting, scheduling, promotions, reporting, and evaluation. This can include webinars, live events, virtual events, direct mailers, digital, and ABM programs.
  • Manage programs with our department-wide internal project management software. Monitor tasks, proactively address projects at risk, and communicate clearly and consistently.
  • Develop and maintain a strong collaborative relationship with business partners which include, but are not limited to, Marketing Operations, Product Marketing, Events, Web, Product, and Creative.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices. Then evaluate current efforts and make recommendations on how to adapt.
  • Evaluate current Client Marketing programs and modify to be tailored to the specific needs of our enterprise account managers and customers.
  • Support our Client Marketing region-specific field marketing plan. Plan and host online and offline events that deepen our existing customer relationships while supporting our customer adoption and upsell efforts. Responsibilities include, but are not limited to, venue sourcing, event logistics, external and internal promotion, day of management, and reporting.
  • Participate in Quarterly Business Review meetings with teams you support. Present the Client Marketing plans, answer questions, and collect feedback from the Account Management Organization to ensure meeting pipeline goals.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

Required Qualifications

Years of Experience in Related Field: 5

Education: Bachelor's degree in Business, Marketing or a related field

 

Technical/Specialized Knowledge, Skills, and Abilities:

  • Must be able to work independently with minimal supervision and guidance
  • Proficient writing skills. Able to create emails, landing page copy, and program briefs.
  • Strong understanding of current marketing concepts, strategy, and best practices
  • Strong project management and organizational skills
  • Knowledge of and experience with Salesforce or similar CRM system
  • Knowledge of and experience using Marketo or other similar marketing automation platform
  • Exhibit a high level of drive, enthusiasm, initiative, commitment, and professionalism
  • Be a self-starter with solid organizational and planning skills
  • Must be a team player and collaborate well across departments
  • Bachelor's degree in Business, Marketing or a related field

 

Other:

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Check out Client Marketing Manager jobs in Virginia

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$169,764 Low Average $201,469 High $233,174

Understand the total compensation opportunity for Client Marketing Manager at companies like BLACKLINE, INC., base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$169,764
$233,174
$201,469
The chart shows total cash compensation for the BLACKLINE, INC. Client Marketing Manager in the United States, which includes base, and annual incentives can vary anywhere from $169,764 to $233,174 with an average total cash compensation of $201,469. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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