CASINO FANDANGO Casino Marketing Data Analyst Salary in the United States

General Summary of Job Duties

This position is responsible for providing analysis working with the database marketing in the administration and in the development of casino marketing programs. The analysis position will assist the property’s marketing team to ensure they reach their financial goals. Provide analysis of current customer data segmentation methods and provide insight for strategic decision making for short and long-term growth.            ***LOCAL CANDIDATES ONLY***

Essential Job Function and Duties

• Must have casino marketing experience.
• Utilize knowledge of Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (in-house databases, data warehouse, other third-party data sources, etc.) to develop the queries and procedures for extracting and communicating required information
• Manage database marketing to ensure that all projects are performed within the budgeted guidelines.
• Develop and implement strategies to effectively segment the existing database and streamline player data collection.
• Provide analysis of customer spend and trends as needed.
• Provide corporate analysis of player and marketing demographic information to develop long-term strategies.
• Assist in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino.
• Develops and maintains policies, procedures and standards relating to database management.
• Capture and perform data analysis within player tracking to monitor performance.
• Develop strategic use of existing information process and evaluates potential uses of new processes.
• Provide pre and post campaign analysis from campaigns to determine effectiveness and revenue generating impact.
• Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern.
• Responsible for the strict adherence to Compliance policies, internal control procedures and the Casino’s policies and procedures.

Skills, Education and Other Requirements

• Comprehensive knowledge of all Microsoft Office Professional software applications, including but not limited to Microsoft SQL Server, Access, and Excel
• Knowledge and experience with Slot Player Tracking, Casino Management and Casino marketing systems.
• Practical knowledge in accumulating and integrating data for use in report software, spreadsheets, graphs and flow charts.
• Proven experience in the use of computer systems including database systems, software, data retrieval methodologies and quantitative analysis.
• Ability to maintain strict confidentiality of classified information.
• Proven analytical and problem-solving abilities.
• Strong customer service orientation.
• Experience at working both independently and in a team-oriented, collaborative environment is essential.
• Strong written and oral communication skills and interpersonal skills.
• Enthusiasm and positive attitude.
• 3+ years casino related work experience and/or training with a college degree in Marketing, Database, or Development preferred. Combination experience and education will be considered.
• Must be result driven, self-motivated and self-disciplines.
• Exceptional problem solver.
• Must be 21 years of age.
• Ability to read, write, speak and understand the English language.
• Must present a well-groomed appearance.
• The ability to successfully interact with all levels of team members and management.
• Flexibility to work varied shifts, including weekends and holidays, with variable overtime.
• Must be able to tolerate areas containing secondary smoke, high noise levels, bright lights and dust.
• Excellent verbal and written communication skills.

Required Work Cards

• Registration with the Nevada Gaming Control Board