CHICAGO RED STARS Public Relations Specialist Salary in the United States
How much does an Public Relations Specialist make at companies like CHICAGO RED STARS in the United States? The average salary for Public Relations Specialist at companies like CHICAGO RED STARS in the United States is $65,064 as of March 26, 2024, but the range typically falls between $55,742 and $74,386. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities2
About CHICAGO RED STARS
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What does an Public Relations Specialist do at companies like CHICAGO RED STARS?
The Chicago Red Stars Public Relations Specialist will work within the Marketing & Communications team reporting to the Director of Marketing & Communications. This role will focus on elevating the Red Stars brand and product lines through owned media, earned media, and influencers in order to drive awareness, engagement, and revenue.
Responsibilities
- Strategy & Planning
- Align with the leadership team and coaches quarterly to identify key product pushes, partnerships, theme games, players we should be elevating, etc.
- Think creatively about storylines and non-traditional ways to engage and motivate key segments through our owned channels, earned channels, and influencer relationships
- Collaborate with the Marketing & Communications team on graphics, video content, social content, budget, etc. needed to support our PR efforts
- Come prepared and actively participate in monthly, quarterly, and annual content calendar planning sessions led by the Director of Marketing and Communications and Content Coordinator
- Outside / Earned Media
- Relationship Management
- Build long-term, mutually beneficial relationships with members of the local and national media
- Identify, build, and maintain relationships with key influencers
- Respond to / acknowledge media inquiries within 24-48 hours of receipt
- Proactive Pitching
- Identify key storylines / angles for pitching both in season as well as during offseason
- Curate targeted media lists for pitching in Meltwater
- Execute pitches via email, phone, and meetings as needed / required
- Request Fulfillment
- Respond to and fulfill all media inquiries in a timely manner including but not limited to obtaining and providing quotes, scheduling interviews with players, coaches, and staff members, providing video footage or photos, etc.
- News Dissemination
- Write press releases, fact sheets, and media advisories as needed - route internally for required approvals
- Request all necessary graphics for news release accompaniment from Graphic Designer as needed
- Schedule and run press conferences
- Work in tandem with the Digital Marketing Specialist and Content Coordinator on a plan to disseminate news / releases across channels including but not limited to email, social, and the CRS website
- Relationship Management
- Game Days / Game Related Needs
- Write / disseminate game notes and injury reports as required by the league
- Manage media credentials
- Manage Press Box ensuring set up, tear down, catering, and supplies/equipment are all handled
- Manage Mixed Zone and conduct media availability with players, coaches, and staff
- Serve as a contact for broadcast as needed
- Travel with the team on key road games and road games that will be nationally broadcast
- Social Media
- Work in tandem with the Content Coordinator, Digital Marketing Specialist, and Graphic Designer to create, disseminate, and reshare content across our social channels in support of newsworthy stories and our PR efforts
- Miscellaneous
- Serve as the CRS communications liaison for the league, fulfilling NWSL media/PR requests as needed
- Produce annual Media Guide in tandem with Graphic Designer
- Create a virtual Press Kit that lives on CRS.com in tandem with Graphic Designer and Digital Marketing Specialist
- Manage an annual Media Day with input from the Graphic Designer, Content Coordinator, and Marketing & Communications Director
- Assist with managing team signings and appearances as needed
- Tracking & Reporting
- Track all stories including those being pitched, those in progress, and those that have been completed
- Provide monthly reporting to the leadership team that covers
- Press coverage / pickup (impressions, key publications, topics)
- Pitches in progress
- Upcoming month’s pitches
Qualifications
- 4+ years of relevant experience
- Bachelor's degree in Marketing, Journalism, Mass Communication, or related field preferred
- Willingness to travel to select road games
- Strong interpersonal and communication skills, both oral and written
- Proficient in AP style
- Solid understanding of how to craft a compelling pitch
- Strong understanding of owned and earned channels and how/where content may live
- Sports knowledge with specific knowledge/understanding of the NWSL preferred
- Must be able to prioritize and juggle multiple projects at the same time
- Incredible attention to detail
- Strong problem solving and communication skills
- Ability to work with a variety of personalities in a fast-paced environment
All employees must complete an online background check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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Understand the total compensation opportunity for Public Relations Specialist at companies like CHICAGO RED STARS, base salary plus other pay elements
Average Total Cash Compensation
Includes base and annual incentives
The chart shows total cash compensation for the CHICAGO RED STARS Public Relations Specialist in the United States, which includes base, and annual incentives can vary anywhere from $55,742 to $74,386 with an average total cash compensation of $65,064. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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About CHICAGO RED STARS
Established in 2007, the Red Stars introduced women's professional soccer to the Chicago area and today enter their tenth year as a franchise and playing in the top tier in the National Women's Soccer League. Throughout the years the club has continued to grow and now boasts one of the best teams in the world with the likes of U.S. Women's National Team members Julie Ertz, Morgan Brian, Christen Press, Alyssa Naeher and Casey Short. The city of Chicago is known for their professional sports franchises and prides itself to have some of the best fans in the world. With a population of over 10 mi
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