How much does an Communications Specialist make at companies like CITY OF TUSCALOOSA in the United States? The average salary for Communications Specialist at companies like CITY OF TUSCALOOSA in the United States is $60,024 as of March 26, 2024, but the range typically falls between $52,398 and $67,649. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities2
About CITY OF TUSCALOOSA
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The purpose of this classification is to coordinate and execute public information and digital communications activities for the City of Tuscaloosa to include website and social media outlets. This position works under the direction Executive Director of Strategic Communications and/or the assigned department head, and coordinates with other department heads, managers, supervisors, other employees and the community in the promotion of City activities and programs.
The following duties are normal for this classification. The omission of specific duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned. Specific duties listed may not be required for all positions within this classification, but are determined by the normal requirements for the particular position.
Assists in development and design of communication materials for City events, including Arts and Entertainment events and others, as needed.
Assists in the creative development and production of City publications, such as reports and newsletters, as needed.
Performs related administrative tasks; develops and prepares promotional materials; copies and distributes materials; develops distribution plans; researches materials and vendors.
Communicates with City departments to coordinate efforts in accordance with department and city goals.
Develops and designs specialty designed print and electronic publications and other promotional items.
Designs and develops publication materials including advertisements, newsletters, brochures and other promotional items through various computer programs, such as Adobe Creative Suite, on strict deadlines.
Provides updates for web content on Tuscaloosa.com, as needed; coordinates with City webmaster to update site on an as-needed basis.
Remains current in social media trends; assists in publishing pertinent and accurate information as it becomes available to appropriate social media outlets.
Assists all City departments in development by providing statistical information and visual aids.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and target audience identification.
Generate, edit, publish and share daily content (including original text, images, video or HTML) that builds meaningful connections and encourages community members to participate in City programs and activities.
Optimize city pages within each platform to increase the visibility of the City's social content.
Moderate all user-generated content in line with City policy.
Create editorial calendars; set up scheduled posts using post management software/platforms.
Continuously improve by capturing and analyzing appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments to manage online reputation, identify key players and coordinate actions.
Remain current in social media trends; publish pertinent and accurate information as it becomes available to appropriate social media outlets.
Provides updates for web content on Tuscaloosa.com as needed through the City's content management system; coordinates with the city's web team to update site on an as-needed basis.
Develop and implement web content strategies using web design best practices.
Collaborate often with other departments to manage published web content, including departmental content on the City's website.
Writes news releases, online and print articles, feature stories, advertising copy and other materials.
Recommends policies and procedures that guide and support the provision of quality services by the City.
Incorporates continuous quality improvement principles in day-to-day activities.
Must accomplish the essential functions of the job, with or without reasonable accommodations, in a timely manner.
Must meet regular attendance requirements.
Must be able to maintain good interpersonal relationships with staff, coworkers, managers and citizens.
Bachelor's degree in Communications, Public Relations, Advertising, Marketing, or related field; prefer experience in government relations, public communications and digital communications that is supplemented by experience in visual communications such as graphic and web design, making presentations, and/or working with the public as related; extreme proficiency in graphic design using Adobe Creative Cloud and proficiency in AP style; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job. Must possess and maintain a valid driver's license.ADM Board - Akron, OH
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Includes base and annual incentives
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