EVARIANT Marketing Practice Specialist Salary in the United States

The Marketing Practice Specialist (MPS) is responsible for planned strategic outreach to customers with the objective to improve understanding, product adoption and ensure appropriate effective use of the products and services from both an initial tool adoption and optimization perspective. Reporting to the Director, Customer Success, the MPS is responsible for creating metric-based plans based on customer readiness, maturity and engagement. The MPS will provide guidance on success goal metrics, identify upsell opportunities and work collaboratively with training & performance, customer support and the sales and delivery team members to ensure customer success. Detailed knowledge of the Evariant Platform and related applications, combined with healthcare and marketing experience, will be cultivated and competency on each of the products and services is expected. Customer Success engagements are derived from one of the following sources:

• Evariant Adoption Plan-Each new customer will have a scheduled and choreographed engagement and adoption model that is led by the MPS for the specific products and services for which the customer is contracted. The MPS will manage this with specific time-based objectives to move the Super-User up the adoption and maturity curve.
• Evariant Optimization Plan – Use analysis of support tickets, customer surveys, sales feedback and root cause research, whereby a known and applicable improvement and resolution can be identified, the MPS will engage in strategizing, planning and (where appropriate) executing optimization plans
• Own the super-user customer experience from ‘sales-to-service’ transition. Appropriately, and on demand, may be brought in during sales process to allow for consulting and readiness assessment throughout the pre-sales deployment phases
• Works with Super-user to establish adoption milestones to drive customer-specific adoption, optimization goals and measurable outcomes
• Proactively identifies barriers to product adoption and demonstrates ways to better utilize Evariant solution, inclusive of customer-specific workflows or bottlenecks that may inhibit success
• Ensure Customer understanding of ROI for each product for which they are contracted, to ensure goal metrics are met based on established plan
• Identifies leads and opportunities within the organization and ensuring proper involvement of Customer Engagement.
• Establishes early warning analysis to assist in the prevention of customer attrition
• Encourages use of and guides clients through the Support Ticket Portal for product enhancement requests as needed

Characteristics, Critical Success Factors:

• Curiosity and attention to detail that compels an interest in teaching and developing competency on a subject matter
• Highly organized and methodical in one’s approach to day-to-day activities with a strong desire to manage to goals and customer expectations
• Maintains the belief that a team can be more effective than any one individual and shares openly, ensuring effective communication amongst the team to the benefit of team members and the customer
• Comprehends user needs by product, role and user type

Experience and Requirements:

• Experience in a similar environment where a “self-starter” attitude and approach to customer engagement and adoption is core to the role
• Experience and aptitude in remote support, online training and/or help desk user engagement.
• 5 years in healthcare technology or prior experience in other industries as CSM or related field
• Knowledge and understanding of healthcare marketing landscape
• Bachelor’s degree or demonstrable relevant experience with credible reference
• Knowledge of Salesforce.com or another CRM platform required
• Digital marketing and website management experience (CMS-content management system knowledge) is preferred
• Basic to intermediate HTML code and SQL knowledge is beneficial
• Excellent analytical skills
• Proficiency in MS Office suite
• Strong PowerPoint and Consulting Background (PMP Desired)
• Up to 25% travel